ALK Digital Marketing

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ALK Digital Marketing ALK Digital Marketing delivers effective online strategies with a verifiable track record of growth. Until that goal is reached, we’ll never stop climbing.

Like a mountain shrouded in mist, many companies have yet to discover how far they can rise.

10/06/2026

I can help with planning the website, analytics, SEO, content, campaign strategy, advertising, and all the other digital pieces that come with building a business.

Ask me about profit sharing agreements (no upfront costs and I only make money when you make money).

Because starting a business is already a lot. You don’t need to figure out the entire marketing side alone.

Send me a DM and let’s get started!

A little bit of what life looks like clocked in vs clocked out.Clocked in → On the laptop (90% of the time), content gat...
09/26/2026

A little bit of what life looks like clocked in vs clocked out.

Clocked in → On the laptop (90% of the time), content gathering, meetings with clients, networking & marketing events.

Clocked out → outdoor adventures, travel, singing, and quality time with my friends, husband & dog.

Life’s all about balance ⚖️

I wrote my latest blog with my own two human hands, keyboard finger-strike by keyboard finger-strike. It’s a bit ramblin...
09/17/2026

I wrote my latest blog with my own two human hands, keyboard finger-strike by keyboard finger-strike.

It’s a bit rambling. Maybe it’s not my best work. But it’s mine. It’s human.

If you are feeling a bit of AI fatigue too, I’d love for you to read it and see how I’m tweaking AI digital marketing strategy for my clients as I head into 2027. Head to my stories for the link to the blog (or comment “AI” and I’ll send you it directly).

Wow... another extremely gratifying year under my belt. I’ve talked a lot about the many people I owe the world for help...
09/09/2026

Wow... another extremely gratifying year under my belt.

I’ve talked a lot about the many people I owe the world for helping make my dream of working under my own name a reality (my supportive husband & family, my dear friends, my referrers, & my incredible clients).

But what I haven’t talked about yet is the sleepless nights I spent leading up to the decision. I haven’t talked about the anxious tears. The nervous checks of my ‘rainy day’ savings account and double-checks what I needed each month to make it work.

I haven’t talked about the constant threat of publicly failing if I couldn’t maintain clients or book new ones. The worries about healthcare. The hesitant support in my old boss’ voice when he said “I always saw this coming”.

I agonized over the decision to work for myself. I thought about it for nearly a year even before making the leap.

But it has been one of the best decisions I could have made for myself.

Over these past few years I have helped people create entire businesses, successful websites, and singular identities from scratch. I’ve helped multiple businesses have their best years on record. I’ve worked on vibrant video campaigns, informative e-books, and countless emails, ads, blogs, and social posts. I’ve problem-solved, coded, and relentlessly learned. This year, I won my first award for an interactive online tool that shares the geographic inspiration of a fine artist’s paintings with his collectors.

I can’t wait to see what the next year has in store. Thank you to everyone who believes in me and who believes in my clients.

You have given me, and continue to so generously give me, the unequivocal gift of this business.

A poll I came across a few months ago has been on my mind lately.Nearly 1 in 5 young adults (19%) say fear of embarrassm...
08/26/2026

A poll I came across a few months ago has been on my mind lately.

Nearly 1 in 5 young adults (19%) say fear of embarrassment keeps them from pursuing professional opportunities or “trying too hard” at work. More than half of Gen Z adults say fear of being perceived as “cringe” has stopped them from expressing themselves online, pursuing hobbies, or opening up emotionally.

That makes me kind of sad. Because quite frankly, business ownership requires a pretty high tolerance for cringe.

All business owners look back at an old website and wonder what they were thinking. Every business posts something that doesn’t perform every once in a while.

That’s part of the journey. Not everything you produce as a business owner has to be a Picasso. You just have to be willing to tell your story, put yourself out there, learn as you go, and keep showing up.

08/19/2026

Another BTS! This time I was the one behind the lens.

When my client shared that they were interested in booking private charters for elopements and weddings, I knew we would need media to support it.

With a limited budget and more pressing media needs for other high-return objectives, I grabbed my camera and sourced models to quickly turn around a search-optimized landing page, ad campaign and social posts. Over time, increased awareness of this new option will support diversifying the tour company’s revenue streams and will help provide stability during tourism dips.

These are the times I’m grateful to wear many hats (and have beautiful friends!). Thank you to my amazing husband for snapping some BTS ♥️

08/06/2026

The irony is not lost on me. One of my clients recently asked me what my favorite social media platform was. The question stumped me, because I don’t really like any of them anymore.

I used to love Instagram, back when it was over-filtered pics of food and cats. But honestly, I think marketing (and a touch of corporate greed) ruined it. I know that sounds disingenuous coming from a marketer. But there were no barriers to access for marketers. No way to prevent our feeds from becoming ads and product placement machines. There were ways to incentivize good content baked in (likes, follows), but nowhere near enough disincentive for the unnecessary or downright bad.

The result? People started throwing spaghetti at the wall to see what would stick, making every video with every imaginable ounce of relevance to their product they could. Whether the algorithm rewarded it or not, that volume became the expectation for businesses.

When you’re brought on as a social media manager, frequency matters as much as quality. This is a “keep up or fade away” place.

After a while of thinking about my client’s question, I eventually responded with: Reddit. Why? Because Reddit makes it harder to market. You can’t just hop onto any thread and push your product. You can’t just share only new posts angled at selling. Reddit has a public reputation score called “Karma” influenced by up-votes or down-votes of your contribution (and Redditors hate spam).

So on Reddit you are incentivized as a marketer to provide ad much VALUE as possible. Not just saturate screens, jump on trends, or post a certain amount at certain times.

That sort of system results in more thoughtful marketing, I think. Most people I know go to Reddit when they want to avoid bu****it. And I guess I like my social media as bu****it-free as possible.

I’m not saying there isn’t junk on Reddit or brilliant marketing on Instagram. And there’s a lot of science and effort that goes into social planning for Meta. It’s just that one has a better system for checks and balances, imho.

Rant over. On a side note, make sure you pull those eyes away from a screen today and go touch some grass. It�

I’m going to love watching the social media marketing girlies who wanted to just be creative and avoid data analysis ada...
07/30/2026

I’m going to love watching the social media marketing girlies who wanted to just be creative and avoid data analysis adapt to this one.

Google Search Console now lets you add Instagram (along with TikTok, X, and YouTube) as a property, giving marketers visibility into how their social content performs on Google Search.

That means you can now see things like:
- Which Google searches surface your Instagram profile
- Which individual posts are appearing in search results
- Clicks and impressions from Google
- Performance trends over time

Setting it up is simple:
1. Open Google Search Console at search.google.com (and create an account if you haven’t already)
2. Click the property dropdown
3. Select Add Property
4. Choose your Instagram profile (if available)

If you only see website properties, don’t worry. The rollout is still in progress.

I’ve already begun adding this for my clients, and I’m excited to start using the data to make smarter SEO and social content decisions.

Knowledge is power in digital marketing. The businesses that understand how people discover them have a huge advantage over those that don’t.

SEO is no longer just about your website. It’s about your entire digital presence.

I don’t brand myself as a photographer. Yet content shoots are still on my service menu. Confusing? Maybe. But here’s wh...
07/24/2026

I don’t brand myself as a photographer. Yet content shoots are still on my service menu. Confusing? Maybe. But here’s why I’ve been investing more time this year into content creation for my clients:

When I manage my clients’ social media, I am constantly begging them to send fresh content. Oftentimes, their supply doesn’t meet my demand. And while I have many professional photographers I outsource work to, I reserve this for clearly defined campaign media with clearly defined goals (not the kind of trend-driven, time-sensitive content that social media demands).

So, it’s really out of necessity that I have picked up the camera for my clients. That being said, I also really enjoy it. It takes me away from staring and clacking away at the laptop for a day.

Slowly but surely, my skills and set of gear (much to my husband’s chagrin, given our lack of storage) have been growing this year. While the one-woman-band style of marketing may not always make sense, right now my strength is in filling in the gaps where my clients need it.

Which of this year’s photos is your favorite so far?

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