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Travelers are celebrating more milestones with a suitcase in hand, and babymoons are becoming some of the sweetest oppor...
08/06/2026

Travelers are celebrating more milestones with a suitcase in hand, and babymoons are becoming some of the sweetest opportunities for hospitality brands to tap into.

As expecting parents look for meaningful ways to slow down before a new chapter begins, destinations and resorts have an opportunity to create experiences centered around relaxation, connection, and a little extra pampering.

Discover how hospitality brands can welcome this growing audience: https://www.danacommunications.com/babymoon-getaways/

A brand refresh is about redefining how people understand your value.For this tour operator, the challenge was shifting ...
07/29/2026

A brand refresh is about redefining how people understand your value.

For this tour operator, the challenge was shifting perception from budget-friendly travel to a smarter way to see the world. The rebrand centered on a new positioning, refreshed messaging, brand pillars and a custom website designed to showcase once-in-a-lifetime experiences while making trip planning and booking more intuitive.

See how the brand transformation came together:
https://www.danacommunications.com/blog/case-studies/rebranding-smartours/

For years, travel marketing has focused on helping people do more, see more and experience more. Now, a growing number o...
07/23/2026

For years, travel marketing has focused on helping people do more, see more and experience more. Now, a growing number of travelers are looking for space to slow down.

Quietcations are gaining momentum as travelers seek destinations that offer peace, reflection and a break from the constant demands of everyday life. For destinations, it's a reminder that sometimes the biggest draw isn't what's happening, it's what isn't.

Explore the rise of quietcations: https://bit.ly/3Tb4Oad

The pace of change in travel and hospitality isn't slowing down. New technologies continue to reshape the guest experien...
07/16/2026

The pace of change in travel and hospitality isn't slowing down. New technologies continue to reshape the guest experience, traveler expectations are evolving and brands are finding new ways to stand out in an increasingly competitive landscape.

Our July edition of Dana Debrief rounds up the trends, conversations and industry developments that caught our attention this month. Check it out!

Travelers aren't just looking for places to go, they’re looking for experiences that leave a lasting impact.Transformati...
07/10/2026

Travelers aren't just looking for places to go, they’re looking for experiences that leave a lasting impact.

Transformational travel is gaining momentum as more travelers seek journeys that foster personal growth, self-discovery and meaningful connection. It's a shift away from simply seeing a destination and toward experiencing it in a way that changes perspective long after the trip is over.

Explore the rise of transformational travel: https://bit.ly/4yfCbbK

Even world-class destinations can outgrow their websites.For this hospitality client, an extensive usability study revea...
06/30/2026

Even world-class destinations can outgrow their websites.

For this hospitality client, an extensive usability study revealed that the existing site no longer reflected the elevated guest experience visitors encountered on property. The opportunity was clear: create a digital experience that matched the brand's 5-Star reputation while making it easier for travelers to find exactly what they were looking for.

The reimagined website paired immersive storytelling with intuitive navigation, audience-focused pathways and a streamlined user experience designed to guide visitors from inspiration to booking.

The results: a 32% increase in email sign-ups, a 22% increase in transactions and more than $30 million in revenue.

Explore the full case study: https://bit.ly/44CVP3T

Text messages aren't just for confirming reservations anymore.As travelers spend more time on their phones, SMS is becom...
06/25/2026

Text messages aren't just for confirming reservations anymore.

As travelers spend more time on their phones, SMS is becoming a powerful tool for reaching audiences throughout the customer journey, from dreaming and planning to experiencing and sharing.

This article explores how emerging technologies like RCS, Agentic AI and zero-party data are reshaping SMS marketing, creating new opportunities for destinations and hospitality brands to deliver more personalized, timely and engaging experiences.

Explore the full article: https://bit.ly/4evIZKz

Halfway through the year, one thing is clear: the destinations winning attention aren’t leaving their marketing to chanc...
06/22/2026

Halfway through the year, one thing is clear: the destinations winning attention aren’t leaving their marketing to chance.

From emerging traveler trends to standout destination campaigns, June brought plenty of ideas worth paying attention to.

That’s why we put together the Dana Debrief — a monthly roundup of the insights, conversations, and industry moments shaping travel + hospitality.

The June edition is officially live. Take a look!

The most effective email isn't always the one you send. It's the one that arrives at exactly the right moment.For destin...
06/12/2026

The most effective email isn't always the one you send. It's the one that arrives at exactly the right moment.

For destinations, resorts, and hospitality brands, automated email marketing helps bridge the gap between inspiration and action. Whether someone downloads a travel guide, abandons a booking, or signs up for updates, those interactions create opportunities for more relevant, personalized communication.

From welcome series and booking reminders to post-visit follow-ups, the right automation strategy can help turn interest into engagement and engagement into conversions.

Explore the full article:https://bit.ly/4vCx2bM

A destination's brand isn't built in a logo presentation. It's built across every interaction a guest has with the prope...
06/04/2026

A destination's brand isn't built in a logo presentation. It's built across every interaction a guest has with the property.

For this hospitality client, the challenge was reimagining a brand that had evolved beyond its reputation as a conference destination and into a place centered on wellness, connection, and discovery.

The result was a comprehensive rebrand anchored by the concept of discovery, supported by a new brand story, audience-specific messaging, five core values, five brand pillars, and more than 100 guest touchpoints designed to bring the brand to life throughout the customer journey.

Explore the full case study: https://bit.ly/4xef15i

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