Kairos Marketing

07/04/2022

Have fun today!!!! 🤩

05/27/2022

𝐀𝐥𝐥 𝐭𝐡𝐞 𝐥𝐚𝐲𝐞𝐫𝐬 𝐭𝐡𝐢𝐬 𝐬𝐩𝐫𝐢𝐧𝐠...

We've been talking with a couple clients about all the ways their potential customers connect with their businesses. It's vital that we implement some cross-channel marketing once our business is established. If we build the business on social, for example, that's great.. but at some point we should take a long hard look into things like SEO and website traffic, email marketing, print ads, live chat features, or maybe a remarketing strategy.

Some facts we all know to be true: Social platforms can come and go, and post reach and interactions get wonky sometimes... paying for a website but having no way of driving traffic can be a total bummer... putting out a killer email blast, with an awesome open rate, but not having a user-friendly place for those subscribers to purchase your product (thus not being able to convert a sale) is beyond frustrating!

As business owners, we cannot put all of our eggs in one basket. From word of mouth referrals, to web traffic, social feeds, snail mail and everything in between... it all has its place and works together to keep that small business momentum rolling!

This spring, make a list of your marketing channels. Ensure they all work together seamlessly, and if you only happen to have a few, maybe look into adding a couple more. Just one new channel a year...

Message us with questions. We like to chat.

04/28/2022

𝐖𝐡𝐚𝐭 𝐰𝐞'𝐫𝐞 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐨𝐧...
We had fun brainstorming a social campaign for a local car dealership. This team really needed to beef up their social presence and establish an overall brand/vibe/aesthetic. Rebrands can take a bit of time to work through, but getting everyone on the same page really is vital to moving forward and crushing goals.

Send a message if you'd like to chat with us about a summertime rebrand.

04/27/2022

𝐉𝐮𝐬𝐭 𝐚 𝐪𝐮𝐢𝐜𝐤 𝐧𝐨𝐭𝐞 𝐭𝐨 𝐬𝐦𝐚𝐥𝐥 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐰𝐧𝐞𝐫𝐬 ...𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐭𝐨 𝐚𝐝𝐝 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐬𝐩𝐫𝐢𝐧𝐠 𝐭𝐨 𝐝𝐨 𝐥𝐢𝐬𝐭. Spend 15 minutes this week finding and getting plugged into either an in-person or online networking event or group.

𝐇𝐞𝐫𝐞'𝐬 𝐚 𝐭𝐢𝐩: 𝐚 𝐧𝐞𝐭𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐠𝐫𝐨𝐮𝐩 𝐢𝐬 𝐧𝐨𝐭 (𝐚𝐥𝐰𝐚𝐲𝐬) 𝐚 𝐠𝐫𝐨𝐮𝐩 𝐨𝐟 𝐩𝐞𝐨𝐩𝐥𝐞 𝐰𝐡𝐨 𝐃𝐎 𝐖𝐇𝐀𝐓 𝐘𝐎𝐔 𝐃𝐎, 𝐨𝐫 𝐚𝐫𝐞 𝐞𝐯𝐞𝐧 𝐢𝐧 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲...
So many times, we see clients who are involved in networking/collaboration groups that are full of people who might be direct competitors. While it's great to be a part of a community that can offer advice, tips and insight to your business because they truly understand your daily grind, it's imperative to our businesses that we branch out and meet more people outside of our comfort zones. The more people we meet, the more people we get to create relationships with. Relationships turn to trust, and THIS is when referrals can start showing up.
So reach out, put yourself (and your business) out there and meet some new people this spring. Do it. You'll be happy you did.

*ᴘʜᴏᴛᴏ ғʀᴏᴍ ᴀ ʀᴇᴄᴇɴᴛ ʙʀᴀɴᴅɪɴɢ sᴇssɪᴏɴ ɪɴ ᴘᴏʀᴛᴀɢᴇ - hot coffee looks great right now since we're 𝙨𝙩𝙞𝙡𝙡 waiting on some warmer spring temps...

04/25/2022

Remember, an occasional contest and giveaway can be a good way to help promote some chatter on your social feeds. Congrats to this sweet baby 🐾 on winning the pet contest that JG Services Company had last month. Such a cute photo!

04/18/2022

We're always excited to help Michigan businesses get the word out about local events! When someone has a great idea, it's so rewarding to help them get it rolling. Please help spread the word about the awesome Strongman Competition coming to Hopkins next month! https://fb.me/e/26VezI5AP

04/11/2022

Who says new nephews can't show up on the business page? Mixing a little newborn photography into the marketing workflow keeps everyone feeling inspired.

04/05/2022

Who's planning their garden already? Seasonal blog posts are a great way to send traffic to your website. Here's a great Michigander blog from The BellFlower
🌸 This is such a tremendous little venue and we always enjoy projects at the schoolhouse! https://www.thebellflowerkzoo.com/blog/fresh-flowers-in-your-home-all-season-long

04/02/2022

Product photography is one of the most therapeutic activities in our workflow. We stretch our creative muscles to make collections come alive. It's great to have images that show off pretty details and craftsmanship of handmade goods. It's also great to have photos that give a sense of what the products 𝙛𝙚𝙚𝙡 like. Thanks for the collab this winter Dapper Dudes

05/13/2020

We are SO happy to partner with March of Dimes in support of healthy moms and healthy babies 💜💜

Our HOPE continues. We continually thank these companies for their support and ask you to patron them if you are able during this time of crisis. Thank you!

04/27/2020

Spend 15 minutes today finding and getting plugged into either an in-person (maybe later this fall) or online networking event or group.

Here's a tip: a networking group is not (always) a group of people who DO WHAT YOU DO, or are even in the same industry.

So many times, we see clients who are involved in networking groups that are full of people who might be direct competitors. While it's great to be a part of a community that can offer advice, tips and insight to your business because they truly understand your daily grind, it's imperative to our businesses that we branch out and meet more people outside of our comfort zones. The more people we meet (even virtually for now) the more people we get to create relationships with. Relationships turn to trust, and THIS is when referrals can start showing up.

So reach out, put yourself (and your business) out there and meet some new people this week. Do it. You'll be happy you did.

PS. If you need help finding a group, send us a message. We'd love to connect.