And-Marketing

03/01/2026

This is one of the books I recommend most to fellow entrepreneurs the book that made me rethink sales and success What if I told you that everything you were taught about sales was wrong Most people think sales is about persuasion pressure or slick talk
It’s not The most successful entrepreneurs and salespeople I know they’re generous They give first and then they win That’s why The Go-Giver by Bob
Burg is more more than just a sales book It’s a handbook for living I first read it early in my j-journey as a founder and it hit me hard The people who lead with value who give without expecting something immediately in return are the ones who build real trust and long-term success This book flips the sleazy sale stereotype on its head It’s the first book I give to anyone starting in sales Why Because it teaches us that giving is not just ethical it’s strategic Plus it’s an easy allegory You can knock it out in one sitting and the story sticks So if you’re building a business a brand or even a better version of yourself start by giving and read The Go-Giver by Bob Burg And if you want more tips on marketing leadership entrepreneurship and Al follow me for more

02/20/2026

Our Founder & CEO, Rajat Kapur often gets asked about the origin story of &Marketing. Late last year he was on Dean Waye’s podcast and he went through the back story of &Marketing - what he did before, how we started, and how we developed the Fractional CMO business.
As we turn the page to 2026, we’ve rebranded the FCMO Community “FUEL” and have launched a consulting practice to leverage the talent in our community to work on consulting projects for the middle market.

02/13/2026

Fractional CMO’S Avoid THESE Traps

02/06/2026

Marketing leaders I’ve been reflecting on the job market right now here in the early part of 2026 In January more than 108,000 people were laid off in the US the highest January total since 2009 If you’re a senior marketing leader who’s been impacted I want you to hear 2 things clearly first this is not a reflection of your value second you are not alone What these layoffs show is that the market is changing and how companies approach and value their workforces is changing too Even if we understand that intellectually experiencing a restructuring personally can still come as a shock You’re probably going through all the emotions right now The good news is that you’ll have options One of those options may be fractional work At this point most people have heard of fractional CMOs We’ve spent the past 3 or 4 years working in this space with fractional CMOs from all different backgrounds From a marketing perspective fractional work allows experienced leaders to apply their expertise in strategic marketing leadership across multiple client organizations who desperately need the help with flexibility autonomy and most importantly impact It might be a great next path for you but it’s not for everybody At&Marketing our team has built a community called Fuel specifically to support senior marketing leaders who want to pursue fractional work the right way Drop me a message or a follow or follow&Marketing I’ll tag it in the video below for more about what it takes to become a successful fractional CMO

10/04/2025

Marketing Spend

01/17/2025

Quiz time! Do you know the difference between a CMO and a marketing director? Do you know what responsibilities typically fall to a marketing manager? Let’s test your marketing knowledge. Drop your answers in the comments below. And if you’re not sure or want to learn more, read our latest article that demystifies the differences among these critical marketing roles:

Understand the marketing hierarchy and the CMO, Marketing Director, and Marketing Manager roles. Learn which level your team needs to elevate your brand.

01/15/2025

How is AI changing digital marketing? From automating repetitive tasks to analyzing data for actionable insights, AI has become a game-changer. But while AI can boost productivity, the human touch remains essential to create campaigns that truly resonate.
Check out our new blog for a beginner’s guide to using AI effectively, with tips on maximizing AI’s impact while ensuring quality and authenticity:

AI in digital marketing is changing how businesses operate. Get tips straight from the experts on how to use AI to enhance your digital marketing toolkit.

01/14/2025

When Lao-Tzu wrote the Tao Te Ching many centuries ago, he didn’t have marketing strategy in mind. And yet, just as “a journey of a thousand miles begins with a single step,” so does the customer journey begin with a single conversation, a click on a website, or a pause at a convention booth.

That initial awareness is but the first stage in the customer journey. When potential customers struggle to find answers to their solutions or encounter more pain points along the way, they won’t move to the next stage — and you’ll lose them. Journey mapping helps sales and marketing teams understand their customers and improve and personalize CX. Imagine the power of journey mapping to deliver a seamless, intuitive journey, potentially turning one-time customers into lifelong evangelists — and helping companies grow profits and market share.

Learn the stages of a customer journey and how to deliver the best customer experiences to reduce customer attrition and generate higher conversion rates.

11/15/2024

Our new blog post tells the incredibly successful story of the Stanley Cup Quencher bringing a century-old company into a whole new market they never considered targeting before.
You’ll learn:
✔The history of Stanley and the Quencher’s launch.
✔How the Quencher found an unexpected fan base.
✔Actionable insights on how customer feedback, product testing, and smart resource allocation led to Stanley’s success.

Read the article linked below and let us know your thoughts in the comments!
https://www.and-marketing.com/stanley-cup-marketing-strategy

Get the inside story of how Stanley Cup marketing embraced customer feedback to drive incredible growth and discover what your business can learn from their success.

11/12/2024

At &Marketing, we love hearing the wisdom of our team!

Keri shared some fantastic marketing advice that’s stuck with her throughout her career:
'A good plan with commitment is better than a great plan without it.'

Ex*****on and dedication are the real keys to success. 💡

And one of her favorite productivity tips? 'Eat the Frog' 🐸 – start your day by tackling the toughest task first, and everything else will feel easier.

What’s your go-to marketing or productivity tip? Let us know in the comments!

11/11/2024

We are super excited for Rajat Kapur to present at the Maximizing Momentum Series on Wednesday afternoon with Brian White, EOS Worldwide Implementer.

Join us for a highly interactive discussion about how to reset your marketing department for 2025 …

From Chaos to Clarity: Building a Marketing Machine That Drives Predictable Growth
Bring your biggest marketing challenge!

Click the link to register: https://lnkd.in/eZjt7jG7