02/18/2026
New name. New brand. New road ahead.
Our client was preparing to launch an RV repair and solar company serving the high-end market. There were savvy by letting us shape their options from the ground up - starting with name development around their core ideas. Reviewing thousands of word options and derivations, we landed on the name Riva, inspired by the Spanish word for “river bank." We then explored visual options to give Riva it's stylistic voice. The final mark? A clean type treatment layered with subtle topography and a hidden map marker.