Payton Leigh Creative

05/19/2023

April 2023 with P 🫶

05/16/2023

How do you create content pillars? 🤔

First, you need to figure out who you're speaking to. Who is your audience?
⭐ Which platforms is you audience active on?
⭐ What topics are they interested in?
⭐ What are their values?
⭐ What are their pain points, and what can you do to solve them?

Next, you need to research your competitors.
⭐ What types of content are performing well for them?
⭐ What can you do differently to make you stand out?
One thing to keep in mind when researching your competitors is, you don't need to copy their content. You can draw inspiration, but you need to find what makes you different!

What is trending in your industry?
⭐ Keep up with professionals in the industry
⭐ Stay up to date with recent publications, articles, and books
⭐ Attend seminars/webinars
⭐ Get involved with online communities! (Facebook is a great resource for this)

Lastly, perform a social media audit and discover what is working and what is not.
⭐ Track engagement
⭐ Look at audience retention for video content
⭐ Which posts are gaining you more followers?
⭐ What types of content have a higher reach? What is the ratio of followers to non-followers?

After all of this, you'll be able to create a set of content pillars that contain the types of content that your audience is most likely to be interested in and engaged with!

05/10/2023

HOT TAKE: You don't need a degree in Marketing to be a Social Media Manager 🫢

I have a degree in Marketing & Communications and I am here to tell you that it is not necessary! It has certainly helped get me started, however if you are wanting to pursue a career in Social Media Management, there are very few things that you actually need to get started!

⭐️ A Phone
⭐️ Internet Connection
⭐️ A creative mind
..and most importantly a willingness to learn!

There is nothing about social media that you can't learn from watching videos, reading articles, and truly devoting your time to educate yourself on the platforms you'd like to specialize in.

This isn't to say that being a Social Media Manager is easy. With a career in social media, you never stop learning. The algorithm is always changing, platforms are always updating, and trends are always shifting. There is never not something new to learn!

So, if you are really interested in becoming a Social Media Manager, YOU CAN DO IT! Just start your learning today!

05/08/2023

New Blog post! Read along for a recap on my time at Taylor Swift's The Eras Tour!

Want to read previous blog posts? See my library here: https://paytonleighcreative.com/blog

Two weeks ago, I had, without a doubt, the best night of my entire life. I saw Taylor Swift, in the flesh, live and in person. If you’re planning on going to a future show, or you just want t…

04/06/2023

Honestly having the time of my life with these Barbie movie posters 🤪🕺🏼

03/24/2023

Have you been experiencing low engagement on Instagram lately? Check out these 4 steps!

Hi friends! Happy Friday! Who’s ready for the weekend? I know I am. Today we’re gonna talk about something that is pretty important according to Instagram’s algorithm. Engagement.…

03/13/2023

Check out my newest blog post! I wanted to give y'all a little insight and show you some numbers from the past 30 days. I am very proud of this month and can't wait to see what the next 30 days will look like!

Hi friends! Happy March! One thing I am very grateful for at the moment is that it’s starting to get warm outside. I don’t know about you, but I am a much happier person when I’m …

03/06/2023

Hi everyone! I want to start off by thanking you for all your continued support! I am so incredibly grateful for every one of you. As for news, I wanted to let you know I have created a monthly newsletter! This will be used to give you monthly updates on my business along with my personal life as well! I would truly appreciate it if you subscribed.

Subscribe here:

I'm so happy you're here!

02/22/2023

Times are changing 🫣

Does this mean get rid of aesthetically please content all together? Definitely not!

⭐️ Once you have this method down, you can start to incorporate it into trends and aesthetic video content!