08/25/2026
The sports and recreation industry has always been about competition, entertainment and fitness. Increasingly, however, it is also a story about technology, media, demographics and rapidly evolving business models. From streaming and artificial intelligence to women’s sports, eSports and legalized betting, the boundaries of the industry are expanding. The scale of the opportunity is substantial. Plunkett Research estimates that the broad U.S. sports and recreation market reached approximately $661 billion in 2025, while the worldwide market approached $1.87 trillion. The four largest U.S. professional leagues—the NFL, NBA, NHL and MLB—generated roughly $51.34 billion in 2025 alone. Yet professional leagues represent only one part of an ecosystem that also encompasses sporting goods, fitness, advertising, licensing, video games, facilities, endorsements and much more.
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Credit: iStock.com/joyt The sports and recreation industry has always been about competition, entertainment and fitness. Increasingly, however, it is also a story about technology, [...]Read More