04/24/2023
The importance of SEO for your business
In the simplest of terms, proper SEO optimizes your visibility online.
Searches display new results as you scroll down below an inquiry. The number of clicks and impressions a webpage receives drops substantially after the first 5-10 results. How often does a potential customer read beyond the tenth result? Rarely because the first results near the top contain the information searched for in the query.
If prospective customer searches for a topic relevant to what your business can provide, you need to be in the top 10. You lost an opportunity if you weren't at the page's top.
SEO gives you the power to answer potential customers' questions. SEO contributes to your authoritative voice in your field.
When asking why SEO is good for business, the answer is that SEO not only attracts new customers but it also allows you to cement your relationship and convert prospects into customers.