Goliath Communications

07/29/2025

Stories create emotional connections that turn customers into advocates. When you share your values, mission, and the human experiences behind your business, you transform from just another company into something people genuinely want to support.

The most powerful brand stories aren't manufactured marketing messages—they're authentic narratives about:

🔵 How your company was founded
🔵 The problems you're passionate about solving
🔵 The real impact you're making in customers' lives
🔵 Employee journeys and customer success stories

But here's the key: your story needs structure. Conflict, struggle, resolution, transformation—these classic elements make your message stick. And consistency across every touchpoint (website, social media, emails, customer service) reinforces who you are and why you matter.

Ready to turn your brand into a story customers can't forget?

Message us at goliathpr.com to start crafting your compelling brand narrative.

07/22/2025

Ready to supercharge your marketing with automation?

Your marketing automation could be doing so much more than just sending emails. Modern platforms can handle lead scoring, social media posting, customer segmentation, and personalized website experiences—all triggered by customer behavior and data.

The magic happens when you integrate everything: your CRM, e-commerce platform, and customer service tools working together to create seamless, personalized customer journeys. Imagine purchase history automatically triggering specific campaigns while support tickets pause promotional messages.

The best part? You don't need to dive in headfirst. We help you start simple with basic email workflows, then gradually add behavioral triggers, lead scoring, and cross-channel campaigns as you see what works.

Ready to turn your marketing into a 24/7 conversion machine? Contact us at goliathpr.com

07/17/2025

Three years ago, I was sitting at my kitchen table praying and consuming with way too much coffee, but I had a clear vision.

After 12+ years learning this industry, I wanted to be the one leading projects the right way both effectively AND ethically while sharing my expertise through consulting.

Because you know what frustrated me most? Too many people treating professional standards as optional. PRSA taught me a lot over the years and the PRSA Code of Ethics isn't just guidelines for me. It's the foundation of how I handle every single client project.

Today I'm looking back on three wild, wonderful, sometimes-chaotic years of building something I'm genuinely proud of.

💠 What I brought: Deep expertise grounded in professional ethics and standards
💠 What I've learned: Every client teaches you something new
💠 What I've loved: Finally getting to lead and handle communications the RIGHT way
💠 What I'm proud of: Building real relationships across healthcare, education, manufacturing, tech, retail, non-profit, and small business, all while maintaining the highest professional standards

To everyone who took a chance on us and trusted my vision, THANK YOU. You didn't just hire us, you believed in my approach.

07/13/2025

Crisis hitting your organization? We're here to help you get back on track. In today's digital world, a crisis can spiral out of control in minutes. Various crisis communications reports state that 84% of business crises could have been prevented with proper planning, yet only 49% of leaders have a response plan ready.

The first hour is everything. Organizations that respond quickly can limit damage, while delays fuel speculation and public anger.

✅ Need a designated crisis response team?
✅ Require AI-driven social listening?
✅ Want scenario-based playbooks for any situation?
✅ Looking to turn crisis into opportunity?

We've helped companies like yours navigate everything from data breaches to reputation threats. With the right strategy, transparency, and swift action, crises can actually strengthen stakeholder trust.

Don't wait for the storm to hit. Reach out today and let's build your crisis communication plan together.

Visit our website at goliathpr.com or comment below to get started.

06/23/2025

The reality of the matter is that journalists receive 100+ pitches weekly but respond to only 3%.

🎯 The Data-Driven Approach That Works
Email is still king - 87% of journalists prefer email pitches, but here's the catch: they must be under 200 words and laser-focused on their specific beat. Generic mass emails = instant delete.

Timing is everything:

Thursday = golden day (26%+ open rates)
10 AM - 2 PM = prime time window
These aren't random—they align with actual newsroom workflows

🤖 AI + Human Touch = Winning Formula
67.8% of PR pros are already using AI for research and idea generation, but here's what hasn't changed: relationships matter more than ever.

The future belongs to teams who use AI to identify the right journalists and optimal timing, then craft genuinely personalized pitches that show real understanding of their audience.

📸 Visual Content is Non-Negotiable
63% of companies are now including photos, videos, and graphics in press releases. Why? Because audiences (and journalists) expect engaging, shareable content that tells a story visually.

💡 The Bottom Line
Modern media relations isn't about pitching TO journalists—it's about partnering WITH them.

Stop sending information. Start building bridges.

What's your biggest media relations challenge? Let's discuss in the comments! 👇

01/08/2025

Stepping into 2025 with giant ambitions! For over 12 years, we've been turning client challenges into success stories. New year, same unwavering commitment to excellence.

11/05/2023

We were delighted to sponsor students from across the Houston area to attend PR Day and enjoy the conference!

It was a great event and we look forward to the next.

A special shoutout to our sponsors, Brookwoods Group, Big Oak Tree Media and Goliath Communications, for supporting PR Day! We appreciate your support. Haven't registered yet? No worries! There's still time to join the conference and network with PR pros. Don't miss out!

PR Day will be held in person at the illustrious Hotel Zaza in Houston’s Museum district on Thursday, November 2, 2023. Register at https://prsahouston.org/prday