aa consulting htx

02/03/2026

As I approach the anniversary of starting AA Consulting HTX, I wanted to take a minute to reflect.

What an absolute journey that it’s been. I was practically forced by life to begin this business. From conception to today, I’ve worked, met and been in the trenches with dozens (of mostly) incredible clients. I’ve learned lots of lessons (like about protecting my intellectual property), and I’ve grown to speak louder and lead zealously with each business and project.

I’m thankful for those who have trusted me, believed in me, and worked with me. I’m thankful for my husband who has fixed things he didn’t break in me. I’m thankful he’s stood by my side as I realized how much I love what I do while also loving my family more than work. I’m thankful for the sovereignty of God for bringing me exactly who I needed when they needed me too.

Cheers to four years next month. And cheers to having the busiest schedule in Q1 with the loyal old clients and the new exciting clients. Stepping into the fourth year with more wisdom, more grace and more courage for many more years of business.

Let’s get to work 💪🏽

07/22/2025

See you Saturday!

01/02/2024

This will be one of my favorite case studies in years to come!

This Stanley cup is teaching us a MULTI MILLION DOLLAR LESSON

sometimes you don’t need a new product… you just need a new audience 🙌🏼

Stanley is a 110 year old company and in 2019 they hit $73 Million dollars in sales

Their primary target audience were working men who needed to stay hydrated on the job sites, while hiking, etc etc

In late 2019/2020, a popular blog for women posted about this cup and her audience of women went crazy over it.. causing it to go viral several times

Instead of brushing off this sudden surge in sales from a new and unexpected audience (like many brands do)….

Stanley’s new Global President (who has a strong marketing background) decided they should go all in on this new woman audience

They launched brand new colors that were pastels and colorful (opposite of what they had done for the last century)

They did collabs with influencers and other popular brands like Starbucks

They created waitlists of thousands of women and sold out for every new launch

This year, in 2023, they are projected to hit $750 Million Dollars in sales 🔥

Sometimes you can have a winning product in your back pocket… you just need to get it in front of the right audience

*copied & pasted from someone else but found out the original creator of this is Sierra Nicole May. 💖

08/09/2023

🧑🏻‍🍳

04/11/2023

Looks so good!

04/09/2023

huge congrats to Have a Nice Day HTX + Burmalicious by Suu and all of the other vendors on an incredible event celebrating the premiere on Netflix! This was definitely a top three of most memorable events with the talented Chef Suu ⚡️

04/09/2023

Happy Easter from one of my clients 💜

03/22/2023

research + development days are some of our favorite days ⚡️

01/06/2023

2022 was what I thought would be the soft launch of aa consulting htx, but it turned into an unbelievable year of growth, opportunity, and the coolest/most talented clients. Overwhelmed with gratitude for those who trusted me with their brands. I can’t wait for the massive potential and growth of 2023. Lastly, I want to give the biggest shout out to my support team that makes growing and sustaining this business possible — my husband Taylor, my parents, and the greatest friends cheering me on. Happy Belated New Year. Now, let’s get to work ⭐️