04/01/2025
Travel is what inspires me. Changes of scenery are what re-activate the curiosity I always want to bring into my work. My job is to ask the right questions and to untangle webs of ideas and organize them into directions and strategies that make sense. It’s a largely analytical process, but bringing it all together takes an equal amount of creativity too.
The first time I realized that about my process, I was a young graphic designer in a branding agency working on my first big logo project. One day, I decided to get out of the office and take my laptop to a little park in Downtown Chattanooga where I knew I could pick up some free wifi.
Until that point, I hadn’t really designed any logos that had made it in front of a client. But the ones I designed that day made it through multiple rounds of feedback and presentation until it was down to my concept and one other that the city of Chattanooga (the client) decided between.
That was my first little inkling that a traditional office worklife probably wasn’t going to support my process forever. Fast forward almost a decade later, the fact that I spent the last week working out of a casino hotel in Las Vegas further supports that point (and my ultimate decision to work full-time remote).
Inspiration is everywhere. And we all have different ways of finding it. ✨
Also, I gifted myself a new camera before this trip — I’m excited to keep testing it out!
