11/08/2022
🧐 What is a LOOKALIKE audience?
Lookalike audiences are lists built from people that share similar interests and characteristics to those already in your database.
That means if you have a CRM with at least 500 qualified leads (buyers, prospects, referrals, etc..), you are probably sitting on a pile of money! 🤯
The audience is built of those who share similar characteristics to your current customer base.
In other words, it helps you to find more people who are likely to be interested in your product or service.
On paper, this suggests the lookalike audience is as close to your current audience as you can get.
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