05/25/2022
Most companies who send cold outreach messages directly do not really think of a strategy beyond: "I will send 1000 emails a day and something will work", numbers are important but in the world of HIGH TICKET quality, accuracy and thinking outside the box outweighs the ability to send thousands of general emails.
Understand that every goal needs a great plan behind it. Before you personally approach decision-makers you need to understand exactly what you want to produce from this engagement. The initial email is your front door to their world and has one and only purpose - to interest them enough to set up a short conversation with you.
The right strategy will help you to create an outreach approach with a unified, accurate and direct message - which will increase their chances of not only bringing them into the conversation but also closing them.
Put yourself in their shoes, think very carefully about how they are managing their day-to-day, what can really grab their attention and how you manage to offer a solution that will fit like a glove at this particular time.
The strategy will include not only a specific look at one company or another but also a broad view of a variety of issues such as trends, market situation, relative advantages of competitors, politics, etc.
