https://www.facebook.com/111687853982536/

Maira Descanzo

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Houston, TX
Maira Descanzo

Helping service businesses and DTC brands turn paid traffic into leads, booked calls and sales with Meta Ads, funnels and automation. Talk to you soon!

If you are business owner with an online store and looking to:
👉 generate ready-to-buy customers without breaking the bank on ad spend
👉 transform your business from 5-figures to 7-figures in a year
👉 take marketing off your plate so you can dedicate more time to your business

Then you're in the right place. I help eCommerce and digital businesses improve their Facebook Ad campaigns so they can scale their business, get more sales and bring in more revenue. Here's how I can help you:
➡ Audience research and audience building to create well-targeted Facebook Ad Campaigns that attract IDEAL customers
➡ Develop, manage and optimize comprehensive Facebook Ad campaigns driving sales growth
➡ Audit and optimize new & existing ad campaigns to ensure KPI’s are met such as budget spend, timelines, CPP, and ROAS - both short and long term
➡ Launch Retargeting campaigns that help maximize ROI and conversion
➡ Identify new opportunities to increase client conversions regularly

Please note that I build customed-solutions that suit every business's needs. And...

Whatever you need, my goal is to take out the burden and TIME it cost you to market your products and services, so you can dedicate MORE TIME TO HELP YOUR CLIENTS. And as much as I wanted to help everyone, I wanted to keep things simple and focused. That is because I want to ensure that you get the maximum attention to detail. MY FACEBOOK AD SERVICES ARE PERFECT FOR YOU IF YOU:
✔️ Already generating sales and has a healthy business
✔️ Are willing to invest money in advertising their products and services
✔️ Have your marketing funnels, landing pages, and email sequences ready to fly
✔️ Have happy customers raving about you

If you would like to speak with me about getting you incredible results and help you achieve your revenue goal, simply book a call here:

☎️ https://bit.ly/mairadescanzo

👉I will give you a FREE STRATEGY CALL so I can see where I can help.

07/27/2026

More leads won’t automatically mean more sales.

Especially if the system keeps losing them after they opt in.

You can improve the ads.

Lower the cost per lead.

Generate more inquiries.

But if the next steps are unclear, slow or disconnected, the result may still stay the same.

Look at what happens after the lead comes in:

Who follows up?

How fast?

Are they qualified?

Do they get reminders?

Where are they tracked?

What happens if they’re interested but not ready to book yet?

Every step matters.

Because ads generate the opportunity.

The system determines what happens next.

Before spending more to get more leads, check whether your current process is actually moving them forward.

You may not need more leads.

You may need a better handoff.

Save this and audit your lead journey from opt-in to sale.

07/27/2026

I stopped looking at Meta Ads as a standalone service a long time ago.

Because sometimes I can improve the CTR.

Lower the CPL.

Generate more leads.

And the business still doesn’t make more sales.

Why?

Because acquisition doesn’t stop when someone submits a form.

The full journey looks more like:

CREATIVE
↓
ADS
↓
FUNNEL
↓
LEAD
↓
QUALIFICATION
↓
CRM
↓
FOLLOW-UP
↓
BOOKING
↓
SHOW-UP
↓
SALES

And every part affects the next.

Weak creative can attract the wrong attention.

A weak funnel can lose good traffic.

Poor qualification can flood sales with bad-fit calls.

Slow follow-up can waste interested leads.

Weak reminders can hurt attendance.

No nurture means “not ready yet” leads quietly disappear.

So when performance drops, I don’t automatically ask:

“How do we fix the ads?”

I ask:

Where is the actual constraint in the acquisition system?

Because fixing the wrong part can make the dashboard look better without fixing the business problem.

Ads matter.

A lot.

But they’re one part of a much bigger machine.

The goal isn’t to generate the cheapest lead possible.

The goal is to build a system that consistently moves the right people from attention to conversation to customer.

That’s the work I’m increasingly focused on.

Not just buying traffic.

Finding the leaks between the click and the sale.

If you’re already running ads but can’t tell whether the real problem is your creative, funnel, lead quality or follow-up, DM me “AUDIT.”

I’ll help you identify where the acquisition system may be breaking.

07/20/2026

Still trying to find the “perfect Meta audience”?

I’d look at your creative first.

Meta is becoming increasingly AI-driven, which means I’m putting less energy into endlessly stacking audiences and more into giving the system better creative signals.

One offer can speak to completely different people:

→ “I need more leads.”

→ “I get leads but they don’t convert.”

→ “My business is growing but acquisition feels unpredictable.”

Same service.

Different problem.

Different ad.

Your creative isn’t just decoration after targeting is done.

It helps communicate who the message is actually for.

Before creating another audience, ask:

Do I actually have enough different angles for Meta to work with?

Save this before your next creative planning session.

07/15/2026

This one feels extra special because she’s a returning client. 🤍

When we stopped working together, she tried running the ads herself. At first, okay naman.

But when Meta started asking for fresh creatives again and again, doon na siya na-stuck and na-stress.

That’s when she reached out and decided to bring me back in.
Because what I do isn’t just ads management.

I also handle the creative 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐝𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐚𝐝 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧, so I’m not waiting around for new assets before I can test, optimize or adjust the campaign.

Mas may control ako sa full process, from the ad idea to the actual launch.

We finally launched Phase 1 of her Father’s Day campaign today, and before 9 AM, ito agad ang message niya:

❞𝑰𝒃𝒂 𝒕𝒂𝒍𝒂𝒈𝒂 𝒑𝒂𝒈 𝒕𝒂𝒕𝒂𝒌 𝑴𝒂𝒊 𝒂𝒏𝒈 𝒂𝒅𝒔. 3 𝒐𝒓𝒅𝒆𝒓𝒔 𝒏𝒂 𝒘𝒂𝒍𝒂 𝒑𝒂𝒏𝒈 9 𝑨𝑴.❞

Early days pa, but definitely a strong start.

Welcome back, sis. 🤍

07/15/2026

Meta just fixed one of the biggest leaks in Facebook Lead Ads.

Here's what used to happen: someone clicks your ad, fills out the form, gets redirected to your site, then lands on a separate calendar page.

By the time they get there, you've already lost a chunk of them.

Now leads can book an appointment right inside the Instant Form using Calendly or HighLevel.

No redirect, no new tab. Same session, appointment booked.

Swipe through to see:
🔍 the old flow vs the new one
🔍 how to set it up (it's a 3-step process)
🔍 why every step you cut matters
🔍 what this doesn't fix

Quick heads up before you go checking your account: this is still in rollout.

Not every ad account has it yet, so if you're not seeing it, that's normal.

Promising update, but it's not a magic fix.

You still need qualifying questions, enough calendar slots, and a real follow-up system.

Without those, you're just booking the wrong leads faster.

Follow for more Meta updates like this.

07/15/2026

Not every client renewal happens right away.

Sometimes they pause, need space to reassess, or the timing just isn't right yet.

A past client of mine didn't renew after our first project together.

No hard feelings, that's just how business goes.

Four months later, they came back and asked me to handle their Meta ads again.

That means a lot.

To me, trust isn’t just about clients who stay.

It's also about who remembers you when they're ready to run again.

Welcome back!

Grateful to have you on board again.

07/15/2026

Before you blame the ads, check what happens after the click.

Sometimes the campaign is already doing its job.

People are clicking.
Leads are coming in.
Interest is there.

But somewhere between the lead and the booked call, the system starts leaking.

Maybe the next step isn’t clear.
Maybe the booking process has too much friction.
Maybe follow-up is too slow.
Maybe the lead was never qualified properly.

That’s why I don’t just look at cost per lead.

I look at the full journey:

Lead → Booked Call → Qualified Call → Client

Because cheaper leads don’t matter if they don’t turn into real sales conversations.

Save this before your next campaign review.

07/15/2026

4X.

That’s how much organic content can amplify your paid ads.

If you’re only running ads with no organic content, I get it.

It feels faster. More direct.

Ads get people to click, so why spend time creating content?

But this is where most business owners get it wrong.

They expect the ad alone to convert.

Then they wonder why the click doesn’t turn into a client.

After the click:

They check your social media page.
Are you active, real and worth trusting?

They read your comments.
Are people actually buying, using and engaging with your brand?

They compare you to other brands.
Before they buy the product, they’re buying into the brand.

Ads get the click. Organic gets the trust that turns that click into revenue.

If ads are your only system, it may look good at first, but most of the time, it’s not sustainable.

Because ads may win the click, but trust is what wins the sale.

10/02/2025

𝐑𝐞𝐜𝐨𝐠𝐧𝐢𝐭𝐢𝐨𝐧 + 𝟐𝟎% 𝐠𝐫𝐨𝐰𝐭𝐡 𝐢𝐧 𝐚 𝐲𝐞𝐚𝐫… 𝐭𝐡𝐚𝐭’𝐬 𝐰𝐡𝐚𝐭 𝐰𝐢𝐧𝐧𝐢𝐧𝐠 𝐥𝐨𝐨𝐤𝐬 𝐥𝐢𝐤𝐞. ✨

For the past 2 years, I’ve been running ad campaigns for a Mortgage Broker in Australia.

This year, he didn’t just grow, he leveled up:

✅ 20% business growth in the last 12 months

✅ Multiple industry awards

- 2025 FAST Starter and FAST Brokerage Awards
- Winner of 2025 5-Star Australian Broker
- April 2025 3rd National High Flyers
- 2024 & 2025 Finalist – Sutherland Shire Local Business Awards
- Featured in The Global Filipino Magazine for being recognized as one of the Filipino nurses in Australia who became a successful property investor

✅ Featured in The Global Filipino Magazine for his journey from nurse to successful property investor.

Seeing a client’s hard work get recognized like this is exactly why I love what I do.

His wins are my wins too. 💙

Because when ads are set up to attract the right clients, growth compounds.

Not just quick spikes, but consistent, sustainable progress you can actually build on.

This is what I help my clients achieve: strategic growth that gets noticed. 🚀

10/01/2025

𝐈𝐦𝐚𝐠𝐢𝐧𝐞 𝐩𝐮𝐥𝐥𝐢𝐧𝐠 𝐢𝐧 𝐦𝐢𝐥𝐥𝐢𝐨𝐧𝐬 𝐟𝐫𝐨𝐦 𝐚𝐝𝐬 𝐞𝐯𝐞𝐫𝐲 𝐦𝐨𝐧𝐭𝐡. 💸

For this client, 2M+ in monthly sales is already normal.

But this September, we finally hit a new milestone:

₱𝟑.𝟑𝐌 𝐢𝐧 𝐬𝐚𝐥𝐞𝐬 + 𝟗𝐱 𝐑𝐎𝐀𝐒
✅ Highest sales month since working together
✅ Highest ROAS we’ve ever hit (9x)
✅ Consistent scaling even as we increased ad spend
(Break-even = 3x ROAS… we’ve been hitting 7x, now 9x!)

Most business owners think:
“Run a Messaging campaign → Get inquiries → Close sales.”

Pero hindi siya ganun kasimple.

One campaign type won’t get you millions.

High-ticket buyers don’t buy after seeing your ad once.

They need multiple touchpoints.

That’s where consumer psychology comes in.

We ran multiple campaigns with different goals:
👉Awareness: Build familiarity before they’re ready to buy
👉Consideration: Build trust, position as go-to
👉Engagement: Social proof, reviews, lifestyle content
👉Conversion: Messaging campaigns to drive direct sales

It’s not about spamming Messenger with one ad.

It’s about creating a journey of touchpoints.

So when customers need furniture, this brand is their first choice.

This strategy is why we:
➡️ Scaled past 2M → 3.3M in one month
➡️ Hit 9x ROAS (our highest yet)
➡️ Kept results strong even with higher ad spend

If you’re a business owner who wants to scale like this,

DM me and let’s talk about your Facebook ads.

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