06/05/2026
56% of consumers recently spent discretionary money at a restaurant, far outpacing apparel, entertainment, concerts, movies, and electronics.
Eating out is more than a transaction. It is connection, convenience, celebration, and everyday value. Even when economic pressure rises, customers continue to prioritize the restaurant experiences that matter to them.
For over 30 years, IndoorMedia has helped local restaurants communicate what makes them worth choosing, returning to, and recommending within the neighborhoods they serve.
Consumers are still choosing restaurants.
The question is: are they choosing yours?
New research from the National Restaurant Association shows that 56% of consumers have spent their discretionary money at a restaurant