06/23/2026
Scotts® Miracle-Gro launches its first-ever U.S. Hispanic marketing campaigns across some of its most iconic brands, including Scotts® Turf Builder®, Ortho®, and Miracle-Gro®. This is net new growth: new audiences, new categories, new conversations across the category.
We're proud to have helped prepare the ground with the insights, strategy, and cultural truth that made this work possible. Built in-language and in-culture, these campaigns are designed to connect authentically with Hispanic consumers whose homes, lawns, and gardens are expressions of pride, creativity, and family.
Our thanks to the team at Scotts® Miracle-Gro® for the trust and the ambition to grow something new together, and to our own teams, who poured themselves into this work and made it outstanding.
As Scotts® Miracle-Gro®'s U.S. Hispanic Agency of Record, we don't translate. We cultivate. That's the power of Cultural Intelligence™.
Press release linked in the comments. 🌱