Lopez Negrete Communications

Lopez Negrete Communications Our Vision: To bridge the gap between Corporate America and the Hispanic consumer with communications that empower each of them to achieve their goals.

Happy Birthday, Alex! 🎉 Today we celebrate you, your energy, your ideas, your sense of humor, and the way you keep pushi...
09/25/2026

Happy Birthday, Alex! 🎉

Today we celebrate you, your energy, your ideas, your sense of humor, and the way you keep pushing all of us to think bigger and move things forward.

Here’s to another year of great moments, bold ideas, new adventures, and plenty of reasons to celebrate.

Happy Cumple!

09/21/2026

In food advertising, it’s easy to get stuck on the product shot. 🌮

But for our new work for H-E-B, we felt the bigger job was showing why Mi Tienda products belong in people’s homes in the first place.

Mi Tienda brings traditional products inspired by the authentic flavors of Mexico. And for Mexican and Mexican American families, those flavors have a way of taking you back. One taste can bring you to a kitchen you remember, a table you grew up around, or a moment that still feels close.

So we didn’t want the work to over-explain anything. We wanted it to feel familiar. ¡Que disfruten!

Real talk: nobody's more Latino in September than they are in March. Our Founder and CEO, Alex LĂłpez Negrete, said it be...
09/17/2026

Real talk: nobody's more Latino in September than they are in March. Our Founder and CEO, Alex López Negrete, said it best in his latest piece for Multicultural Marketing Resources — read to see why "showing up for 30 days" isn't a strategy: it's a receipt with someone else's name on it.

Link in comments to read.

🏆 A big round of applause for the ZapBoomBang Studios FAM!We’re incredibly proud to celebrate Edmundo “Mundo” Gomez, win...
08/28/2026

🏆 A big round of applause for the ZapBoomBang Studios FAM!
We’re incredibly proud to celebrate Edmundo “Mundo” Gomez, winner of the HAPIE Award for Post Sound Design for his work on the H-E-B Soccer “Red Card” spot and PSX “Ready to Go” Radio! 🎧👏
And the team’s talent didn’t stop there.
🎧 Alfredo Fuentes was also a finalist for Post Sound Design for his work on Hyundai Palisade “Elevating What’s Next.”
🎬 Felipe Fenton was recognized as a finalist for Commercial Editor for his work on Dos Equis “Ni Perdón Ni Permiso” and Baylor College of Medicine “Think Bigger.”
We’re proud to see the talent, creativity, and hard work of our ZapBoomBang family recognized alongside Houston’s production community.
Congratulations, Mundo, and a huge shoutout to Alfredo and Felipe for the well-deserved recognition! 🎉

We’re proud to host AAF Houston’s Night of Diversity, Equity & Inclusion this September at Lopez Negrete Communications....
07/23/2026

We’re proud to host AAF Houston’s Night of Diversity, Equity & Inclusion this September at Lopez Negrete Communications.
 
We’re looking forward to welcoming agency leaders, brand marketers, and creatives for an evening of meaningful conversation, community, and connection. From an inspiring panel discussion to a silent art auction benefiting El Centro de Corazón and a communal grazing table celebrating Houston’s cultural richness, it’s sure to be a memorable night.
 
We hope you’ll join us. Link in bio.

Scotts® Miracle-Gro launches its first-ever U.S. Hispanic marketing campaigns across some of its most iconic brands, inc...
06/23/2026

Scotts® Miracle-Gro launches its first-ever U.S. Hispanic marketing campaigns across some of its most iconic brands, including Scotts® Turf Builder®, Ortho®, and Miracle-Gro®. This is net new growth: new audiences, new categories, new conversations across the category.

We're proud to have helped prepare the ground with the insights, strategy, and cultural truth that made this work possible. Built in-language and in-culture, these campaigns are designed to connect authentically with Hispanic consumers whose homes, lawns, and gardens are expressions of pride, creativity, and family.

Our thanks to the team at Scotts® Miracle-Gro® for the trust and the ambition to grow something new together, and to our own teams, who poured themselves into this work and made it outstanding.

As Scotts® Miracle-Gro®'s U.S. Hispanic Agency of Record, we don't translate. We cultivate. That's the power of Cultural Intelligence™.

Press release linked in the comments. 🌱

Please join us in congratulating Alex López Negrete on being selected as a judge for the 2026 FIAP Awards. We’re proud t...
06/16/2026

Please join us in congratulating Alex López Negrete on being selected as a judge for the 2026 FIAP Awards. We’re proud to see his leadership and creative expertise recognized on an international stage.

06/15/2026

A historic Copa Mundial is here. 🌎⚽

For the first time ever, the world's biggest tournament comes to North America with the U.S., Mexico, and Canada hosting together—bringing millions of fans, cultures, and familias together through the game we love.

En el fĂştbol, anything can happen. But one thing never changes: H-E-B is always on your team, regardless of if your team wins or loses.

Whether you're celebrating every gol, hosting watch parties, or gathering around the table with family, H-E-B helps bring home the real win.

Porque al final del dĂ­a, la mejor victoria es estar juntos.

Great to see our very own Alex Lopez Negrete representing Lopez Negrete Communications at the American Advertising Feder...
06/01/2026

Great to see our very own Alex Lopez Negrete representing Lopez Negrete Communications at the American Advertising Federation National Conference this past weekend in Austin, TX.

The conference brought together some of the brightest minds in advertising and marketing to celebrate creative excellence, industry innovation, and the incredible talent shaping our profession. We're proud to see our agency recognized alongside so many outstanding peers and grateful for opportunities to connect, learn, and be inspired by leaders across the industry.

Celebrating the achievements of our team and the work we create together is always worth the trip. Congratulations to everyone whose passion, creativity, and dedication continue to elevate our agency and our industry.

05/29/2026

"No inventes."

A phrase every Latino seems to know. A phrase that can mean a hundred different things.

For the 2026 Hyundai KONA campaign, we saw something bigger in those two words: a shared cultural experience. A reaction to the unexpected. A challenge to assumptions. An invitation to think differently.

Because when you discover features like available in-car Wi-Fi, wireless device charging, a hands-free smart power liftgate, and the versatility packed into the KONA, "No inventes" feels like the only appropriate response.

We're proud of this work because it doesn't just speak to culture—it comes from culture.

And that's always where the best ideas begin.

Thank you to our partners at HMA for trusting us with this message.

Address

3336 Richmond Avenue , Suite 200
Houston, TX
77098

Opening Hours

Monday 9am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

Telephone

+17138778777

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