One Foot Over

05/28/2026

Seven! 🖐️✌️

So proud of and the clients who trust us to do work worth recognizing. The AMA Houston Crystal Awards are judged on measurable results, which is exactly the kind of marketing we love to do.

Congratulations to everyone who won this year! Houston Marketing is in good hands.

03/19/2026

👏👏👏 You can’t market your way out of a sh*tty product.

We said it.

What should we talk about next? Let us know in the comments.

11/26/2025

🦃 Thankful doesn't even begin to cover it...

As we wrap up 2025, we’re feeling all kinds of thankful for the partnerships, the brainstorms, the big wins, and even the tough lessons that made us better this year. To every client, collaborator, and follower: You’ve helped make this year one for the books.

You trusted us with your messaging, your growth, and your goals, and we don’t take that lightly. We’re grateful to be your strategic sidekicks, and we’re already fired up for what we’ll build together in 2026.

Happy Thanksgiving from

11/18/2025

Not the sexiest topic, but definitely one of the most important: owning your Marketing accounts.

Google Analytics. LinkedIn. Meta. All the platforms your brand runs on. If your business doesn’t own them, you’re not in control, and that’s a problem.

We’ve seen too many clients get locked out by ex-employees or agencies who set things up under their own credentials. It’s frustrating, risky, and 100% preventable.

Not sure who has the keys to what? Start here before it turns into a headache: https://hubs.ly/Q03S_vzZ0

11/13/2025

Get your inbox ready for the best thing to happen to B2B Marketing since someone finally killed the PDF.

Weekend Reading is your Saturday morning scroll: smart insights, spicy takes, and zero fluff.

✅ Curated content that doesn’t suck
✅ Hot takes with actual value
✅ A few laughs (on purpose)
✅ Delivered Saturday at 8:00 AM

Join the Marketers who start their weekend the smart way.

If you don’t believe us, here’s what the “experts” are saying.

https://hubs.ly/Q03S_v430

10/31/2025

May your Boo Buckets be filled with everything except black licorice.

10/29/2025

👻 Tired of lifeless AI content haunting your brand?
Tomorrow, we’re bringing it back from the dead the right way.

Join us for a live Halloween Eve webinar where we’ll unmask the creepiest mistakes B2B Marketers make with AI and show you how to resurrect your brand voice.

🕛 Tomorrow at 12pm CT
No spells required. Just smart strategy.
https://hubs.ly/Q03QfGNj0

10/27/2025

🎃 This Thursday, something wicked arrives in your content calendar...

It’s not the haunted CMS or the cursed approval chain.
It’s the AI copy that just won’t die.

This Halloween Eve, join us for a live session on the scariest AI content mistakes B2B Marketers are making, and how to escape the chaos with your brand voice intact.

🕛 Oct 30 at 12pm CT
Costumes optional. Bad content is not.
https://hubs.ly/Q03QfDlj0

10/15/2025

If you’re not tracking ChatGPT traffic, are you even doing SEO in 2025?

Most companies haven’t touched AI SEO yet. Softeq has been riding that wave for months, with 200+ LLM sessions per month and a content library that ChatGPT loves to recommend.

That’s not luck. It’s the result of:
• Years of deep, technical thought leadership
• An intentional AI SEO strategy (yes, it’s a thing)
• A team (hey, that’s us 👋) that turns expertise into visibility

We broke it all down: what we measured, why it matters, and what B2B marketers can learn from it.

https://hubs.ly/Q03MW_W90

10/09/2025

The only thing worse than bad content? Bad content written by AI.

If your LinkedIn posts are reading like spellbook instructions, it’s time to banish the Franken-copy.

On Oct 30, we’re hosting a live teardown of the scariest AI mistakes B2B marketers make (and how to fix them).

You’ll get:
🧟‍♂️ Real examples
🛠️ Better prompts
🔮 Smarter workflows

Join us or risk being haunted by bad content forever.
🕛 Oct 30 at 12pm CT

In this live session, we'll break down what Marketers often get wrong about using LLMs for B2B content and how to fix it.