Raquel Meyer

07/26/2021

How do our clients create recurring revenue?

Loyalty programs, subscriptions, memberships, and donation campaigns with strategic design and automation.

Let's create your subscription landing page, digital brochure, or other online sales opt-in tool.

www.refinerybrands.com | 832-314-5094

07/23/2021

According to McKinsey & Company, “the companies that invested significantly in digital solutions had higher revenue growth and better total returns to shareholders, or TRS.”

Traditional B2B sales processes that yield steady revenue, including many B2B industrial companies, rely heavily on face-to-face interactions. However, with limited access to in-person meetings during 2020 (and companies rumored to keep appointments virtual until 2022), many B2B organizations have b...

07/22/2021

Are you using this opportunity to drive sales?Here are a few tips from Ad Age on how brands should prepare:

𝐓𝐫𝐞𝐚𝐝 𝐜𝐚𝐫𝐞𝐟𝐮𝐥𝐥𝐲

“Marketers will need to be inventive... doubling down on social channels, facilitating shareable moments and utilizing retail pop-ups to bring the spirit”

“Be wary about appearing too celebratory since many parts of the world are still suffering from the pandemic"

𝐂𝐨𝐬𝐭 𝐨𝐟 𝐝𝐨𝐢𝐧𝐠 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬

The cost for brands to work with Olympians on a social level ranges from $10,000 to $250,000

𝐆𝐞𝐧 𝐙𝐞𝐫𝐬 𝐚𝐫𝐞 𝐟𝐚𝐧𝐬 𝐛𝐮𝐭 𝐧𝐨𝐭 𝐞𝐚𝐬𝐢𝐥𝐲 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐝

85% of Gen Zers are fans of the Olympics or are interested in the games; 53% said they are planning to consume Olympics content on TikTok; 77% said they were interested in the competition; 50% said they would be more interested in the Olympics if athletes use the games to stand up for a cause

𝐎𝐥𝐲𝐦𝐩𝐢𝐜𝐬 𝐠𝐢𝐯𝐞 𝐟𝐞𝐦𝐚𝐥𝐞 𝐚𝐭𝐡𝐥𝐞𝐭𝐞𝐬 𝐭𝐡𝐞𝐢𝐫 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐬𝐭𝐚𝐠𝐞

“Nielsen Fan Insights found that interest levels among women and men Olympic athletes are similar, unlike other sporting categories, including the NBA and UEFA Champions League, where men usually dominate.”

Source article:
https://adage.com/article/special-report-olympics/5-things-brands-should-know-prepare-olympics/2348866

The lingering pandemic, divided public sentiment and the organizer's rules are hurdles for marketers.

03/27/2019

Need some inspiration this Friday?

Join us for a screening of “She Started It,” a documentary about female entrepreneurs. 😉

Panel discussion with Houston Women Entrepreneurs (including ME) after the film.

Friday, March 29
HCC (Felix Fraga Campus, Room 360)

9:30 - 10:30
Movie Screening, "She Started It"

11:15 - Noon
Panel Discussion with Houston Women Entrepreneurs

Documentary Trailer:
https://www.shestarteditfilm.com

Event Details:
www.eventbrite.com/e/hcc-presents-women-entrepreneurs-panel-movie-screening-she-started-it-tickets-57471124681

08/07/2017

Forbes Agency Council members share 15 smart strategies that will take your company's blog out of the "sales pitch" realm and into the sphere of useful, relevant content.

Create useful content that will genuinely help consumers.

08/05/2017

Site is also in talks with media companies about original content and ad buying.

02/07/2017

01/24/2017

For those looking to have a little more of a local experience while Super Bowl LI is in town.

11/04/2016

10/21/2016

Transparency was the topic & inspiration was the outcome at this month's Creative Mornings Houston event featuring Jarrod Gullett, principal & co-founder of Proud Pony International.

04/15/2015

Can't wait! "A New Vision: We envision downtown Houston with a world‐class retail and entertainment district worthy of this great city." http://bit.ly/1FS8twl