Refinery Brands

07/26/2021

How do our clients create recurring revenue?

Loyalty programs, subscriptions, memberships, and donation campaigns with strategic design and automation.

Let's create your subscription landing page, digital brochure, or other online sales opt-in tool.

www.refinerybrands.com | 832-314-5094

07/23/2021

Learn what’s changing in the B2B sector as companies are rumored to keep appointments virtual until 2022. Forcing an investment in digitizing the “traditional” sales cycle.

Traditional B2B sales processes that yield steady revenue, including many B2B industrial companies, rely heavily on face-to-face interactions. However, with limited access to in-person meetings during 2020 (and companies rumored to keep appointments virtual until 2022), many B2B organizations have b...

07/22/2021

Are you using this opportunity to drive sales? Here are a few tips from Ad Age on how brands should prepare:

𝐓𝐫𝐞𝐚𝐝 𝐜𝐚𝐫𝐞𝐟𝐮𝐥𝐥𝐲

“Marketers will need to be inventive... doubling down on social channels, facilitating shareable moments and utilizing retail pop-ups to bring the spirit”

“Be wary about appearing too celebratory since many parts of the world are still suffering from the pandemic"

𝐂𝐨𝐬𝐭 𝐨𝐟 𝐝𝐨𝐢𝐧𝐠 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬

The cost for brands to work with Olympians on a social level ranges from $10,000 to $250,000

𝐆𝐞𝐧 𝐙𝐞𝐫𝐬 𝐚𝐫𝐞 𝐟𝐚𝐧𝐬 𝐛𝐮𝐭 𝐧𝐨𝐭 𝐞𝐚𝐬𝐢𝐥𝐲 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐝

85% of Gen Zers are fans of the Olympics or are interested in the games; 53% said they are planning to consume Olympics content on TikTok; 77% said they were interested in the competition; 50% said they would be more interested in the Olympics if athletes use the games to stand up for a cause

𝐎𝐥𝐲𝐦𝐩𝐢𝐜𝐬 𝐠𝐢𝐯𝐞 𝐟𝐞𝐦𝐚𝐥𝐞 𝐚𝐭𝐡𝐥𝐞𝐭𝐞𝐬 𝐭𝐡𝐞𝐢𝐫 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐬𝐭𝐚𝐠𝐞

“Nielsen Fan Insights found that interest levels among women and men Olympic athletes are similar, unlike other sporting categories, including the NBA and UEFA Champions League, where men usually dominate.”

Source article:
https://adage.com/article/special-report-olympics/5-things-brands-should-know-prepare-olympics/2348866

The lingering pandemic, divided public sentiment and the organizer's rules are hurdles for marketers.

07/26/2018

10/05/2017

Here's a Sneak Peak of Google in Austin. Big thanks to WordStream, our favorite Google AdWords reporting and management tool.

Going home with more knowledge* about:

+ Keyword Planning In a Close Variant World PPC Private Investigators
+ Remarketing and RLSA: The Who What When and Whys
+ The People of Search: Advanced Audience & Demographic Targeting on the Google SERP

Schedule a consultation and *put us to the test* any industry, any sales goal. 😉

09/21/2017

Closing Keynote Speaker: Mica May, May Designs
"Grassroots Marketing & DIY PR"
at AMA Houston

09/20/2017

‪Discovering the simple secret behind brands that excel. Companies that . Thank you, Sum and Substance for the Conscious Capitalism Houston Chapter event.‬
CC: Raquel Gonzalez Meyer

09/14/2017

We're proud to support the branding needs of several companies presenting at the Energy and Clean Technology Venture Forum by Rice Alliance for Technology & Entrepreneurship.

https://ectvf.rice.edu

02/14/2017

We're attending the Association of International Petroleum Negotiators - AIPN Seminar at NAPE Expo Summit

11/04/2016

Jeremy Thigpen, President & CEO of : Survive & Thrive at Rice Energy Finance Summit - REFS

11/04/2016

Bob Herman, EVP of Midstream at Phillips 66 speaking at Rice Energy Finance Summit - REFS