ImageSet

09/18/2026

Every interaction a customer has with your business shapes their perception. The email you send, the social post you publish, the way your team answers the phone, the quality of your packaging, the follow-up after a sale. Each of these moments is a brushstroke in a larger painting. The question is whether you are the artist or leaving the canvas to chance.

09/17/2026

Tangible materials involve more emotional processing, which is important for memory and brand association. Want your clients to remember your marketing message? Print it!

09/11/2026

09/10/2026

A 2024 Columbia University study used EEG to watch the brain read the same passage on paper and on a laptop. In our latest blog post, we break down what the researchers found: print readers built richer mental connections, while screen readers understood less and worked harder to get there. Digital still wins for fast, transactional messages, but when a message needs to stick, print gives it a better chance.

https://imageset.com/2026/09/10/the-brain-processes-print-marketing-differently-than-digital/

09/09/2026

A great print project always starts with a solid plan. Talking to us early makes it much easier to make smart decisions, and it can save you real time and money along the way. We're here to guide you through every step of the process, so let's start the conversation.

09/04/2026

According to Colorcom, people make a subconscious judgment about a product within 90 seconds of initial viewing, and up to 90% of that judgment is based on color alone.

09/02/2026

Even experienced creators can lose real time getting an AI image right. Far more time than it would take to find one on a stock site.

Adjust the prompt. Regenerate. Adjust again. Regenerate again. An hour later, ask yourself: did you actually save anything? Something to think about.

09/01/2026

Familiarity makes it easy to assume you have file prep handled, and that's exactly when small mistakes slip through. In our new blog post, we walk through seven essentials, from confirming file format and image resolution to setting bleeds correctly and embedding fonts, that keep a job on track from submission to press. A little prep on your end makes everything move faster on ours!

https://imageset.com/2026/08/26/the-print-file-prep-checklist-that-can-save-your-job/

08/28/2026

Drip marketing is built on one core idea: lead nurturing. You send regular communications over time, often across multiple channels, to move a customer through the sales funnel.

Smart marketers know print has to be part of that mix. Direct mail belongs right alongside email, mobile marketing, and newsletters, deployed at the right stage of the sales process.

Skip print and you're not doing multichannel. You're doing partial channel.