09/02/2026
Well, the World Cup is over. Weāve recovered. Mostly. ā½
And now that the goals, heartbreaks, watch parties and questionable referee decisions are behind us, we took a look at something we know a little bit about: the marketing.
The 2026 FIFA World Cup was a huge moment for bilingual and bicultural marketing in the U.S. Some brands really got it. Others... letās just say translating an English ad into Spanish at the last minute is still not a multicultural strategy.
In our latest Big Blog, we look at what worked, what didnāt, and what this World Cup taught us about reaching todayās Hispanic and bilingual audiences.
Give it a read and let us know what you think. š https://shorturl.at/5IGB0