Janie + June Marketing Collective

09/14/2021

The Top 5 Most Common Content Marketing Misconceptions:

🚫 It’s Easy
🚫 Results Happen Fast
🚫 You Have To Share Content On Every Channel
🚫 Content Marketing Is All About Promotion
🚫 Content Marketing Strategies Are Set In Stone

https://bit.ly/3hsQCn3

When it comes to creating a successful marketing strategy, there are a lot of content marketing misconceptions surrounding best practices…

09/07/2021

You may be feeling confused and frustrated after Google’s recent title rewrite update. So why is Google rewriting titles and what can we learn from it? Dr. Peter J. Meyers explored over 50,000 tags and identified 9 (and a half) Ways Google Rewrites Your Title Tags. https://bit.ly/38HZSiv

You may be feeling confused and more than a little frustrated after Google’s recent title rewrite update, but why is Google rewriting titles, and what can we learn from it? Dr. Pete explored over 50,000 tags to find out.

07/27/2021

Google July 2021 Update is Over – What Happened?

https://bit.ly/3iVEjQg

07/13/2021

Everything you ever wanted to know about *display advertising* (and then some) from Semrush. 💡 https://bit.ly/2U4KskH

Display ads are the next step in your online advertising journey — but what are they, and how exactly do they work?

06/29/2021

💡 Good, Bad, Better Pay-Per-Click Ads: https://bit.ly/3xrXRRO

What does it take to make an ad stand out? In this edition of Ask a PPC, see what good ads have — and what they don't.

06/24/2021

Y spelling and grammar madder. 😜

John Mueller provides a rule of thumb for bad HTML and explains how spelling mistakes and poor grammar are quality issues

06/22/2021

Google Search Insights got us humming... "A whole new worrrllldddd…" 🤓✨🤗💫

Okay, a whole new *world* might be a stretch (though our inner 90's kid hates to admit it) but it's a whole new *experience* to say the very least!

ICYMI Google Search Console Insights recently launched, marrying Search Console and Google Analytics in an effort to make it easier for users to understand content performance.

You can now see an top-level view of your site’s:
💡Most Popular Content
💡Top Traffic Channels
💡Top Queries
💡Top Referring Links
💡Social Media Traffic Insights

How do you get there? Log in to Google Search Console (same old same old) and click the ⭐shiny new yellow bar⭐️ up to open the new Search Console Insights view.

So far we're loving the quick visualization aspects and hating that the we can't choose a custom date range. 🤷‍♀️

06/18/2021

What you need to know about GMB issues and bugs known to the Google My Business team as of June 2021 — and when to expect a fix.

https://bit.ly/35wDpmX

Learn more about GMB issues and bugs known to the Google My Business team as of June 2021 — and when to expect a fix.

06/10/2021

One billion people around the world utilize accessibility features to navigate the internet. With the launch of the Accessibility Wizard from Wix, companies can regularly scan their websites for issues and resolve them in mere minutes, perfect for the Marketing DIYer.

https://bit.ly/3pdeoGA

The responsibility for ensuring full site accessibility does not lie with web devs alone. Wix has released a new tool to improve accessibility.

06/09/2021

Living la vida local: 4 Google Maps Features for brick + mortar businesses: https://bit.ly/3ySpsx9

Find tips and tricks to help you get the most out of using Google Maps features for business and in your digital marketing campaigns.

06/08/2021

Friends don't let friends make these sloppy data analysis mistakes:

https://bit.ly/3uNmqXS

Even experienced digital marketers can make mistakes when looking at data and making decisions. Here are 10 to watch out for.

06/07/2021

With over 50K WordPress plugins available it can be hard to know which ones to pick for your site. Start here: https://bit.ly/3p98KFl

How can you tell whether a WordPress plugin is safe, trustworthy, and works reasonably well? Keep these 5 considerations in mind.