RedShift Strategists

07/24/2023

August 3rd from 6 to 8 PM, our founder will be speaking to Side Project Society about brand positioning theory and telling the RedShift Writers story at Improving's Houston office.

Here are five reasons why you should attend.

1) Side Project Society is an organization worth supporting. The founders are mindful and welcoming, and the mission is righteous.

Lots of people start side gigs but need help figuring out how to get those projects off the ground or grow them sustainably.

Now, there's a group they can go to exchange knowledge and help each other get where they are going.

2) The crowd at Side Project Society is diverse in their experiences, professional knowledge, and goals.

No matter who you are, you'll feel welcome. You'll be able to help someone, and someone will be able to help you, too.

3) Free beer, pizza, and coffee (so that's really three reasons)!

4) Awesome speakers! I'm a little biased, but the last two guest speakers, Mark Freydl and Ayoade Ademuyewo are also excellent. Go check out their startups (Codiac and Lokum), and shake their hands next Thursday.

5) Positioning is the ultimate marketing theory, and we'll be giving away a lot of actionable insights on how to position your company all for the extravagant price of absolutely freaking free.

RSVP at the link, book your calendar, and show up!

https://www.eventbrite.com/e/side-project-society-august-2023-meeting-tickets-669093475597

04/25/2023

What can you learn about brand positioning from a board game box?

A lot more than you think.

The other day, a member of our team was playing the board game Sequence with a couple of friends and noticed what a masterful job the box did communicating about the game.

So we wrote a blog post about it.

Check it out.👇

Brand positioning case study: What can you learn about brand positioning from a board game box? A lot more than you think.

03/30/2023

The PESO marketing model was created to demonstrate how to divide your resources among paid, earned, shared, and owned media. Owned media is prioritized in the model, but according to one of the best-selling authors of the last two decades, the benefits of owned media include more than just the tremendous ROI it yields.

See what owned content can achieve for your business and your long-term vision in our latest blog post.

According to the PESO marketing model, owned media yields high ROI, but as Ryan Holiday explains, the real power of owned media runs even deeper.

03/21/2023

“RedShift Writers helped us surpass our SEO goals, land publicity wins, become thought leaders in our industry, and move faster on our marketing initiatives. They’ve been by our side since we were just a small team. Since then, we have become a fast-growing breakaway leader in our market. I highly recommend their services to any company looking to nurture business growth and become a leading brand.”

- Sunil Patel, Founder & CEO of Tekmetric Auto Repair Shop Management System

03/16/2023

Scattershot content? NO!

Aligned content that speaks to your market? HECK YEAH!

Get expert insight into how to build out your foundational content strategy document—your positioning brief—in our latest blog post.

https://redshiftwriters.com/blog/want-a-better-content-strategy-start-with-a-positioning-brief/

03/07/2023

"We have been working with RedShift Writers since 2016. They have remained consistent in producing relevant health topics, upcoming treatments at our Hospitality Health locations, as well as local events and nation-wide health topics. Their ability to drive traffic to our site with high quality work in a timely manner is optimal in our fast-paced industry."

- Jill Shipp, Hospitality Health ER, VP of Business Development

Thank you Jill, for your kind words and your relationship with our business! We are lucky to work with you and the HHER team.

See our HHER case study: https://redshiftwriters.com/results/emergency-clinic-seo/

03/06/2023

Congratulations to Honeycomb Software and InTech Energy (E360) for last week's CodeLaunch victory.

Wear those belts with pride, y'all!

THANK YOU HOUSTON!!! The winner of Hou 2023, presented by Cyrannus.io is by Energy and their hackathon sponsor Dev Team Honeycomb Software!!

03/03/2023

Shoutout to Sesh Coworking, Houston Exponential, and Goat Yoga Houston for yesterday morning's Tech Rodeo event.

Not every networking event features baby goats!

01/23/2023

Fast.

Real fast.

⚡ fast.

Furiously friggin' fast.

⏩

Speed kills, they say. They usually mean it in a good way, that speed is an advantage. Can't say that we entirely disagree; speed has often served us well.

⏩ Speed is persuasive.
⏩ Speedy responses close deals.
⏩ Speed hits deadlines.

We ❤ speed.

But speed isn't always good. Sometimes, an entrepreneur needs to

s
l
o
w

down.

We could say something trite about how "it's the journey, not the destination" or how you have to "stop and appreciate things."

But that's not the point.

The point is:

When you move too fast, you not only miss things, but you start going out of order.

And when you go out of order, you end up wasting time
and money
and opportunities
and growth
and personal development
and lessons you have learned.

You blow right past all of it.

In our market (content strategy), I see it like this:

Prospect wants a piece of content "yesterday."

Is that content the right content?

Maybe.

Or maybe the prospect has pivoted recently. They're trying to "build the car and drive it at the same time."

They need "speed."

So they pay for an article.

It doesn't work.

Why?

Because they moved past strategy, past roadmaps, past analysis and calendars to the end wish: a piece of content.

But if they had
s
l
o
w
e
d

down,

then they would have found that they not only had a more solid foundation for their content...

but also would have had to spend less time getting traction for their content later on.

In other words:

The fastest way to meet their goals
is to
s
l
o
w

down.

Because truthfully...
slow
IS
fast!

01/23/2023

Undistributed content never gets consumed.

Check out the free RedShift Writers Guide to Business Content Distribution to get more reach out of your content.

redshiftwriters.com/blog/complete-…

Complete Guide to Business Content Distribution Strategy Daniel J. Cohen December 22, 2021 How to select and master the right content distribution channels to get in front of your key audience Many business leaders have gotten the memo that content can expand their business, but have not yet impleme...