Hawkeye Communications

01/27/2022

Good Morning!

The one bright spot that has come from Covid lockdown is how you better use digital presentations to stay in front of your customers.

Several of our clients have requested digital solutions so that they can continue to prospect and communicate with companies without having to be in person.

Watch here how these types of digital solutions are solving in person problems:

01/03/2022

As the first Monday of the year begins, we want to wish everyone a Happy New Year✨. May this year be filled with joy, love, health and blessings!

Stay warm and let’s tackle this year together!

#2022

12/07/2021

“This is Christmas. The season of perpetual hope”- Home Alone ❄️🎄

Hawkeye wants to extend the happiest Holiday Season to each of you! We hope you make the best of what we have left of this year!

We will be in touch soon 😉

09/16/2021

UTEC Survey approached Hawkeye to take a comprehensive look at their web presence in order to design and develop a site that was truly unique to the industry.

Hawkeye worked with the UTEC team to develop a new architecture for the site, honing in on a hierarchical presentation of the UTEC services and highlighting UTEC values and culture, resulting in increased unique page views and longer user retention.

For more info on the project, head over to our page!
https://www.designbyhawkeye.com/portfolio/utec-survey/?utm_source=Social&utm_medium=Facebook&utm_campaign=UTEC+2021&utm_id=Past+Project

Honing in on Hierarchy

07/23/2021

As part of the identity system, Hawkeye oversaw the design and production of the new identity, paper system, signage and wayfinding, and literature across the 14 different offices which were spread across 4 continents.

The system was compiled and controlled through brand guidelines which were distributed digitally to each location, with an online hub for downloading each element of the identity system. This allowed the company to maintain a consistent approach for the brand from Houston to Singapore.

For more information:
https://buff.ly/2Uy0pjJ

07/14/2021

In 2019, Hawkeye had the privilege to work with Rice University. We were tasked with the refinement of the Rice University Brand System, while also addressing inconsistent usage of brand elements across the organization. While keeping the most memorable aspects of the iconic Rice University Owl, Hawkeye was able to recreate a classic aesthetic with a modern take. While keeping the values of the university in mind, we were able to create a fresh, clean result that could be used throughout all departments. Visit our page for more information on the project with Rice University!

05/20/2021

Hawkeye was approached by Horizon Environmental (formerly Anderson Pollution Control) for not only a comprehensive rebranding of the company’s identity but also the renaming of the company.

Through the discovery phase, one of the primary hurdles was the fact that the company was perceived only as an emergency response company.

Learn more about the project and how we overcame those obstacles here:
https://buff.ly/2QzeZVU

04/22/2021

With a name like BJ Hooker’s you know you are going to get some attention. Our job at Hawkeye was to make sure it was the right kind. For this branding and package design project, we had to focus on a way to deliver the brand in such a fashion that it was approachable and friendly, while also embracing the tongue-in-cheek nature of the name itself. Imagery and styles that people recognize as friendly and innocent enable the messaging and naming to be riskier. What resulted was a fun identity that has an endless vocabulary that speaks directly to the young vodka drinking crowd BJ Hooker’s Vodka is aimed at.

Learn more:
https://buff.ly/2RSg9Mx

04/08/2021

Bistro 72 is a casual French restaurant within Sugar Creek Country Club that has a contemporary flair paired with an authentic old-world approach to the menu selections.

It serves as a local fine dining venue for Houston patrons where they can enjoy a nice meal without the stuffiness that comes with white-glove service. It was important to the restaurant’s stakeholders that the identity has different expressions to be used for the various applications throughout the restaurant.

Learn more about how we worked with Bistro 72 here:
https://buff.ly/31TKfkG

03/25/2021

SWOS reached out to Hawkeye to develop a strategy for not only the design of the brand and its online presence, focusing on the user experience of those using the SWOS website.

The largest impact for SWOS was developing the website into the “go-to” source for information and knowledge pertaining to synthetic rope. Extensive content research and compilation were done so that the user can find and acquire information very easily and quickly.

Check out the project here:
https://buff.ly/3f9b5x0

03/18/2021

Let's face it, the dance has changed. The world is transitioning into a more digital realm. If you have a question? Ask the internet. Looking for a new restaurant? Search on the internet. With the internet so readily accessible to most of the population, having a clean, informative, and stunning website is necessary to get information to your clients and customers. If your website doesn't have the right information or is confusing, the customer will go to another business to get what they need rather than calling and asking. At Hawkeye, we will make sure that all the relevant information is on your site in an organized and attractive way.

Learn more:
https://buff.ly/3tMkH51

03/04/2021

Houston Methodist Department of Spiritual Care and Education is committed to inclusive spiritual care for patients, families, and staff delivered with compassion and respect for human dignity. They provide holistic, interfaith spiritual support as the foundation for the hospital’s spiritual environment of caring.

Click here to learn more:
https://buff.ly/2PvmFrn