MD The Brand Doctor

MD The Brand Doctor Known as "The Brand Dcotr", MD has been transforming small businesses into meaningful brands for over 20 years with his Heart Marketing strategies.

🤓 To keep attention, diversify your length of REELs & YouTube Shorts.5-7 secondsAttention grabbing, tending audio, enter...
01/19/2025

🤓 To keep attention, diversify your length of REELs & YouTube Shorts.

5-7 seconds
Attention grabbing, tending audio, entertaining

30-60 seconds
Quick tips / helpful

90-180 seconds
Story time to bring substantive content.

Think of these options like the different length of movie promos that go from short & quick that grab you by the eyelids to the full movie trailer!

If you are a long form video content creator or business, like that we produce , you can use the varying short form videos, SFV’s, to grab attention that converts.

Leverage each length that use the 3E’s, Entertain, Empower & Educate.

And as always - be consistent!

🤓 What’s too little or too much? And EVERYONE has an opinion, and though every brand and creator and their audience is d...
01/18/2025

🤓 What’s too little or too much? And EVERYONE has an opinion, and though every brand and creator and their audience is different, said this today.

As I’ve found, quality / authentic content trumps volume of content.

😎 Based on data of our work the past few years with all platforms, here’s what we see:

✅ Be consistent
✅ Focus on the peak days of engagement
✅ Follow the 3E’s of content
✅ Engage authentically with users comments & DM’s
✅ Seek to build relationships first before transactions
✅ Show your face, be human
✅ Bring value by solving problems

What we see that doesn’t connect with audiences:

❌ Overproduced content is out
❌ Posts that look like a flyer are out
❌ Posts that look like an ad are out

These platforms are about connecting people who share interests.

Appeal to them in ways that tell a story they can relate to.

Social media is THE greatest gift to anyone or any business wanting to scale attention for the lowest CPM out there.

If it isn’t working for you, keep trying to find what matters to your target audience and customer.

When you figure that out, the data will reflect it in the numbers.

MD
🤜💥🤛

12/03/2024

😱 Did You Know - the #1 reason why people skip over social media videos is from BAD quality audio??

Content Creators know how challenging it can be to produce on-the-go videos using the built-in microphone on your phone or device because they add distracting background noise, hissing, scratching or worse ... low volume!

And nothing is more FRUSTRATING than having a great message only to be skipped over because of it!

UNTIL NOW ... anyone wanting to create video content that sounds professional had to spend spend hundreds if not thousands on professionals and equipment!

👉 less than $80, capture high-quality audio recording for your podcasts, videos, REEL, TikToks, Shorts and more with this affordable wireless lavalier microphone by Hollyland!

Snag it here 👍 https://amzn.to/3B5Sz67

I've bought and tested more of these DIY microphones than I care to admit, only to be disappointed in the end.
But then I stumbled across this great quality Hollyland Lark M1 Wireless Lavalier microphone kit that is

✅ SUPER Easy to use
✅ SUPER Easy to setup

Straight from the guy that's been at this for over 25 years, I hope this helps!

😎 If you've found something better, let me know in the comments!

🤜💥🤛 MD, out!

😎 Why do people buy a Rolex? It's their ticket into the "I own a Rolex" club and all the perceptions that come with it.🤔...
11/21/2024

😎 Why do people buy a Rolex? It's their ticket into the "I own a Rolex" club and all the perceptions that come with it.

🤔 So how does a business shift from selling compelling?

Discover the core reason people would find value in what you do that has ZERO to do with price, unless being the cheapest is your brand.

Then meet them where they are, and connect in an authentic, emotional way.

Because the majority of businesses focus on the transaction, when you focus on the connection, you then compel people to join your club.

Heart will always win in the end.

💙 Want to build a memorable, positive brand with your customers? Then ensure the emotion tied to every touch-point of th...
10/31/2024

💙 Want to build a memorable, positive brand with your customers? Then ensure the emotion tied to every touch-point of their journey with you is one that appeals to what they hope you will give them, and not what they have to tolerate.

At the end of the day, we all make our decisions with 🫶 emotion, both good and bad.

If your brand is 🫣 struggling, reverse engineer their journey with you with an honest look and ask yourself if based on what you see, would you want to buy from you? 🤷‍♂️

Meet your customers where they are emotionally and you'll find a loyal, sustainable customer base that becomes your greatest cheerleader!

😎 simply put and the best way to explain the difference between marketing & branding. Think of it like the movie “Hitch”...
10/26/2024

😎 simply put and the best way to explain the difference between marketing & branding. Think of it like the movie “Hitch”!

Branding is all about emotion, because THAT is where decisions are made.

😉 Have you seen “Hitch”?

🤷‍♂️ Have you ever rep’s as a team member in their MLM?Times are a changing and shifting from a MLM model to direct-to-...
10/01/2024

🤷‍♂️ Have you ever rep’s as a team member in their MLM?

Times are a changing and shifting from a MLM model to direct-to-consumer, though different, may prove more profitable with their Affiliate model.

Having worked in the supplement business for a long time, even had my own supp company that had this very DTC / Affiliate model, it will allow the cream to rise to the top!

is a great example with their Legionnaire program allowing driven, health-minded people to help one another sell great products.

What Beachbody will need to figure out is how to evolve their team culture into an affiliate model, and 1st Phorm is a great brand to model.

Have you ever been a part of either company? If so, love to know ow your thoughts on this major shift for Beachbody and if you think they have the ability to pivot and succeed.

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