Falcon Digital Marketing

12/01/2025

Our new article is live on Search Engine Land
How to run compliant, effective medical and mental health ads:

See how to target the right searches, avoid policy violations, and improve landing pages to drive more patients and clients.

See how to target the right searches, avoid policy violations, and improve landing pages to drive more patients and clients.

11/05/2025

Our new article is live on Search Engine Land

Google Local Services Ads vs. Search Ads:
Which drives better local leads?

Read full article article:

https://searchengineland.com/google-local-services-ads-vs-search-ads-leads-464015

Questions? Comments? Post below!

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results.

10/10/2025

Our new article is live on Search Engine Land

Audience targeting in Google Ads Search campaigns:

How to layer data for better results

Read full article article:

Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad platforms.

08/28/2025

Thank you so much for featuring us on your show! It was a good one!

Chris Cabaniss shares tactical PPC tips, lead quality strategies, and AI call handling tools to improve ROI on the Smart Route podcast.

07/07/2025

Our new article is now live on Search Engine Land

"How to expand your reach with reverse location targeting in Google Ads"

Not all searches come from locals. Here’s how to reach out-of-area users already looking for what you offer with smarter Google Ads targeting.

Read full article article:

https://searchengineland.com/reverse-location-targeting-google-ads-458080

Questions? Comments? Post below!

Not all searches come from locals. Here’s how to reach out-of-area users already looking for what you offer with smarter Google Ads targeting.

06/19/2025

New video on our YouTube channel!

ZocDoc vs Google Ads - Best options to generate new patients for your practice:

Beginner and Advanced tips:

https://www.youtube.com/watch?v=vMWlUXQ8zr8

ZocDoc compared to Google Ads for Doctors, Dentists, Counselors, Therapists, and Psychiatrists - best options to grow, get leads, new patients and clients, a...

06/02/2025

Our new article is now live on Search Engine Land

"Meta Ads for lead gen: What you need to know"

Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles.

Read full article article:
https://searchengineland.com/meta-ads-lead-gen-what-you-need-to-know-456269

Questions? Comments? Post below!

Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles.

05/06/2025

Our new article is now live on Search Engine Land

How to Test UGC and EGC Ads in Meta Campaigns:

Test user- and employee-generated content formats in Meta Ads (Facebook Ads) to boost engagement, CTRs, and brand credibility.

Read full article article:

https://searchengineland.com/test-ugc-egc-ads-meta-campaigns-454940

Questions? Comments? Post below!

04/22/2025

Thank you so much for featuring our article CallTrackingMetrics

This is a great deep-dive article for online ads for lead gen for home services, but also tracking the calls/leads all the way to the end to make sure advertising campaigns are profitable and leads are actually good.

Full article here: https://www.calltrackingmetrics.com/blog/marketing/strategy/advanced-ppc-strategies-home-services/

Learn advanced PPC options for home services to get more high-quality calls that turn into jobs and increase profits.

04/17/2025

Our new video is live!

Commercial Cleaning Leads - Best Strategy for Profits:

https://www.youtube.com/watch?v=F5RvthQf2Eo

Get Commercial Cleaning Leads fast - best options to grow commercial cleaning business and get more profit. This video will go through the best options for c...

04/09/2025

New video on our YouTube channel!

Google Ads for Service Businesses - Best Strategies for Profit:

Beginner and Advanced tips:

https://youtu.be/e85YJpRieUk

Top strategies for Google Ads for service businesses - best options to grow and get more profit. This video will go through the best options for google ads f...

04/07/2025

Our new article is now live on Search Engine Land -

What happened to Google Ads Support?
Dealing with Google Ads frustrations: Poor support, suspensions, rising costs
Google Ads is a powerful platform – but not without its headaches. Here’s why advertisers are frustrated and what needs to change.

"Let me preface this by saying that this isn’t meant to be an angry rant.
Google Ads has provided incredible opportunities, but the overwhelming number of negative reviews clearly shows that advertisers face serious frustrations daily."

Read full article here: https://searchengineland.com/google-ads-frustrations-support-suspensions-costs-453947

Again, we don't want to turn this into angry rants, but bringing attention to problems with Google Ads and their staff, and providing feedback/solutions, can improve things for all of us.