05/20/2026
Crystal Awards Finalist ✨ (3/4)
PROJECT SPOTLIGHT: Buffalo Soldiers National Museum’s Juneteenth @ 160
CATEGORY: Events, Tradeshows & Displays - Event Promotion & Marketing
The Center for African American Military History, also known as the Buffalo Soldiers National Museum (BSNM), is an institution dedicated to exploring and displaying the stories and contributions of African Americans in the military by way of performing and visual arts, educational programming, and exhibitions.
2025 marked the 160th anniversary of Juneteenth and BSNM produced a three-day festival focusing on the historical significance of the holiday. The celebration consisted of multiple activations across three locations encouraging attendees to learn, reflect, and connect.
The Padrón team worked with BSNM to establish distinct branding designed for all event uses, developed a fully integrated digital marketing campaign, and retargeted audiences for the various activations. From fundraising support, paid advertising, exhibition design, landing pages, QR codes, and day-of-signage, we designed, executed, or coordinated all print and digital collateral to bring BSNM’s vision to fruition.
AMA Houston