Cherished Investments

Cherished Investments We provide small business owners with the resources and knowledge they need to be successful.

Ready to launch a new business or bring more clients to an existing business? Our agency provides business coaching, social media consulting, web design, brand design, and social media marketing. Join the Cherished Community for free gifts, master courses, and exclusive offers.

When I go to an event, I am not trying to collect a stack of names.I am paying attention.Who did I have a meaningful con...
06/10/2026

When I go to an event, I am not trying to collect a stack of names.

I am paying attention.

Who did I have a meaningful conversation with? What did they say they were working on? Where did they seem stuck? What did they need next? That matters because networking is not just showing up, taking pictures, and hoping people remember you later.

For me, the follow-up starts in the room.

I am listening for the detail I can reference later. I am thinking about the resource, introduction, idea, or next conversation that would actually make sense for that person. That is what keeps follow-up from feeling awkward. It is not random. It is connected to something we already talked about.

That is also why I do not believe good follow-up is chasing. Chasing is when the message only serves you. Thoughtful follow-up serves the relationship.

Takeaway: networking does not end when the event is over. That is usually where the business opportunity starts to reveal itself.

06/09/2026

You cannot keep calling your business ministry while hiding from the people assigned to hear your message.

That line hit deep because visibility is not always about ego. Sometimes it is stewardship.

If you have something that can help people, heal people, teach people, or guide people, staying hidden is not humility.

It may be fear wearing church clothes.

This was a powerful conversation with Rev Jocelyn Jones!

That follow-up you keep delaying may be the conversation that turns into your next client.Not because you begged. Not be...
06/08/2026

That follow-up you keep delaying may be the conversation that turns into your next client.

Not because you begged. Not because you pressured them. Because you cared enough to continue the conversation with purpose.

A lot of service providers avoid follow-up because they are trying to avoid rejection. I get it. Nobody enjoys being ignored. But fear is expensive when it keeps you from checking in with someone who already raised their hand.

Here is the shift: follow-up is not “Are you buying yet?” Follow-up is, “Here is what we discussed, here is the next step, and here is something that may help you make the best decision.”

That is leadership. That is service. That is sales with maturity.

The next deal may not need a new lead. It may need you to stop avoiding the one already waiting for your response.

One thing business has taught me is that opportunity usually moves through people.A conversation can become a client. A ...
06/05/2026

One thing business has taught me is that opportunity usually moves through people.

A conversation can become a client. A connection can become a referral. A mentor can change how you see the room. A different perspective can save you years of guessing.

That is why networking matters. Not because every person is a prospect, but because relationships expand what is possible.

This month I have been talking about closing with confidence, and I believe that confidence starts here.

In rooms.
In conversations.
In how well you steward the connection after you leave.

06/05/2026

Some of us are not just trying to build a business. We are trying to answer what God placed in our hands.

That kind of work needs faith, but it also needs structure. Passion may get you started, but systems help you stay long enough to serve well.

The calling matters. So does the business model.

This was a powerful conversation with Rev Jocelyn Jones!

Free does not mean valuable.Most of what gets called "free content" right now is just scraps. A surface-level tip you go...
05/18/2026

Free does not mean valuable.

Most of what gets called "free content" right now is just scraps. A surface-level tip you got from someone else's caption. A PDF with five bullet points that took ten minutes to write. A challenge with no real outcome attached.

You posted it. You called it value. And you wondered why nobody took the next step.

Your audience is not undervaluing free content. They are undervaluing your free content because it has not earned the right to be valued.

A Generosity Anchor is different. It is a free thing that produces a real result before they ever pay you. It teaches them something they could not have figured out on their own. It moves them closer to the version of themselves they are trying to become.

When the free thing produces a result, the paid thing does not need to be sold. It just needs to be available.

Ask yourself this. If someone consumed your free content and only your free content for the next thirty days, would they be different at the end of it?

If the answer is no, your generosity is not anchored to anything.

That is something for you to fix this week.

05/18/2026

Generosity can open doors strategy alone could never force. Donald’s story is such a strong reminder of what happens when you show up to serve before you show up to sell.

In this episode, we talked about volunteering, networking, staying consistent, building a reputation, and letting your work speak before you ever pitch. Donald did not grow his creative business by chasing every opportunity. He kept showing up in the right rooms with the right heart and the right standard.

This conversation is worth watching if you are trying to grow your business without sounding desperate, pushy, or disconnected from your purpose.

Sometimes the assignment is simple.
Show up. Serve well. Let the relationship grow from there.

“Just checking in” is usually what people send when they do not know what else to say.It is not terrible. It is just wea...
05/15/2026

“Just checking in” is usually what people send when they do not know what else to say.

It is not terrible. It is just weak. It puts the burden back on the buyer without giving them anything useful to respond to.

Better follow-up gives context. It reminds them what they cared about. It adds a detail that helps them think. It points back to the problem they already named.

Instead of, “Just checking in,” try thinking through these questions before you write.

What were they trying to solve? What did they seem unsure about? What information would help them decide? What next step would make sense based on where they are?

That is the difference between follow-up and inbox noise.

Your follow-up should sound like you were paying attention. Not like you copied a line from a template and hoped it landed.

When people feel remembered, they respond differently. Not because you pressured them. Because you made the next conversation easier.

05/14/2026

Every business has seasons. The mistake is acting surprised when the slow one shows up.

In this episode of Entrepreneurship Now, Donald Kimble talks about the highs and lows of building a creative business, especially when the work can shift by season. That part of the conversation matters because too many entrepreneurs mistake a slow season for a failed business.

Sometimes the offer is still good. The timing just needs to be understood.
This episode helps business owners think more maturely about planning, cash flow, market timing, and how to keep building when demand is not moving the way it did last month.

If you are in a slower stretch, this conversation will help you look at your business with more discipline and less panic.

A lead is not the same thing as a prospect.A lead is someone whose contact information you have. They downloaded somethi...
05/13/2026

A lead is not the same thing as a prospect.

A lead is someone whose contact information you have. They downloaded something, registered for something, filled out a form, or gave you permission to stay connected.

A prospect is different. A prospect has been qualified. You know they have a problem you can solve. You know they are in the right stage. You know your offer makes sense for what they need.

This distinction matters because many entrepreneurs treat every lead like a buyer, then get frustrated when the numbers do not work. Not everyone on your list is ready. Not everyone who likes your post needs your offer. Not everyone who attends your workshop is prepared to invest.

That does not make them a bad lead. It means your build stage has work to do.

Your nurture system should help you learn who is curious, who is warming up, who has buying intent, and who needs more education before they can decide.

Stop treating your list like one big crowd. Build a process that helps you see who is who.

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