Etched Communication

08/14/2026

Some choices are easier than others… 🤔

This week’s This or That covers everything from crisis communication to PR strategy. We’re putting PR perspectives to the test.

Which would you choose? Tell us in the comments!

08/09/2026

Every great communicator is first a great reader.

Reading expands our perspective, sharpens our thinking and helps us understand the people we're trying to reach. Whether it's a leadership book, a biography or a novel, every page offers lessons in storytelling, empathy and influence.

This National Book Lovers Day, we're sharing what's currently on the Etched Communications team's reading list.

What book has shaped the way you think or communicate?

07/24/2026

In communications, not every decision has to be either/or.

Sometimes the best strategy isn't choosing one path over another—it's knowing when each option serves a different purpose.

In our new This or That series, we're tackling fun choices that remind us of an important communications principle: context matters.

Whether it's audiences, messaging or even travel destinations, the best answer often depends on the situation.

This week: Amalfi Coast or the French Riviera? Watch to see the pick.

07/15/2026

Small language mistakes can have a big impact on credibility.

In this video, we're correcting a few of the most commonly misused phrases to help make your writing and speaking clearer and more credible.

Effective communication isn't just about what you say—it's about saying it accurately.

07/06/2026

Welcome to the first video edition of Write That Wrong, where we break down tricky words that are easy to mix up.

Which words should we feature next? Let us know below.✍️

07/03/2026

This or That? 🧐

We put Toni in the hot seat with a few quick choices to see what she picked.

Watch to find out her answers, then tell us in the comments—which would YOU choose?

06/30/2026

TSA drama over condiments, a Swiftie wedding, and a NY Knicks celebration that went way too far. 😳

We’re breaking down the PR Wins and Woes making headlines this week. From a masterclass in fan engagement to a viral video that resulted in an immediate corporate exit, there’s a lot to unpack.

Turn the sound up and let us know in the comments: Do you agree with our ultimate "Woe" of the week?

06/26/2026

Ever wondered what goes through the mind of a crisis management professional?

Our COO, Shelly Dominguez Lieder, takes us behind the scenes as she answers five quick questions on navigating crises, staying calm under pressure and making time to recharge. From her approach to effective crisis management to her top tips for decompressing after high-stakes situations, Shelly offers practical insights for communicators and leaders alike.

Watch now for a glimpse into the mindset behind successful crisis response.

06/25/2026

06/25/2026

Do you know what to do if your vehicle stalls on the tracks?

1. Get out of your car and away from the tracks immediately (even if you do not see a train)
2. Locate the Blue and White Emergency Notification System sign
3. Call the number provided for help

No sign, call 911.