Etched Communication

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Etched Communication Culture. Causes. Crises. Comms.

Cultivate... Progressive... Influence... Cultivate progressive influence -- standing alone, or combined to make one statement this embodies Etched.

We had the honor of attending two Houston community events in support of Union Pacific and its commitment to safety. Fro...
10/13/2026

We had the honor of attending two Houston community events in support of Union Pacific and its commitment to safety. From engaging with residents at National Night Out to supporting conversations around transportation safety at the Road and Rail Safety Workshop at the Harris County Department of Education. We’re proud to help amplify the TrackSafe message and promote safety around railroad tracks. 🚂

We are beyond honored to join PRNEWS and fellow industry leaders at the Top 120 Agency Elite awards ceremony, celebratin...
10/07/2026

We are beyond honored to join PRNEWS and fellow industry leaders at the Top 120 Agency Elite awards ceremony, celebrating our recognition for the second consecutive year and to have our work with TrackSafe Houston recognized with an additional award for community relations in PR.

A special night celebrating great work, great people and another year of making an impact. 🥂

Our team was proud to attend ENS Proclamation Day at Houston City Hall, presented by Council Member Joaquin Martinez.We’...
09/29/2026

Our team was proud to attend ENS Proclamation Day at Houston City Hall, presented by Council Member Joaquin Martinez.

We’re grateful to be part of a conversation focused on rail safety and the continued work to support TrackSafe Houston initiatives. 🚆

09/28/2026

There are some major wins and serious woes in the house this week. We’re diving into the latest PR crises and triumphs, from tour drama and political outrage to White House press access and ad controversy.

Tune into this week’s PR Wins & Woes and tell us where you stand! 💬

09/23/2026

Happy first day of fall! 🍂☕️

Fall is here, and we asked our team what they’re most excited for this season. From cozy weather to delicious food and everything in between.

What are you looking forward to most? 🤔🍁

09/21/2026

The drama is real. The grammar mistakes?... Also real.⁠
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Welcome back to Right That Wrong: Real Housewives Edition 🍸📺⁠
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We’re taking some of the most iconic Housewives moments and correcting a few words along the way 👀✍️⁠
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Because when the drama is this good, the grammar should be too.⁠
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09/03/2026

Three brands. Three controversies. One very busy week in PR. Here’s the breakdown.

What’s your take? Let us know in the comments! 🤔


08/14/2026

Some choices are easier than others… 🤔

This week’s This or That covers everything from crisis communication to PR strategy. We’re putting PR perspectives to the test.

Which would you choose? Tell us in the comments!

Every great communicator is first a great reader.Reading expands our perspective, sharpens our thinking and helps us und...
08/09/2026

Every great communicator is first a great reader.

Reading expands our perspective, sharpens our thinking and helps us understand the people we're trying to reach. Whether it's a leadership book, a biography or a novel, every page offers lessons in storytelling, empathy and influence.

This National Book Lovers Day, we're sharing what's currently on the Etched Communications team's reading list.

What book has shaped the way you think or communicate?

07/24/2026

In communications, not every decision has to be either/or.

Sometimes the best strategy isn't choosing one path over another—it's knowing when each option serves a different purpose.

In our new This or That series, we're tackling fun choices that remind us of an important communications principle: context matters.

Whether it's audiences, messaging or even travel destinations, the best answer often depends on the situation.

This week: Amalfi Coast or the French Riviera? Watch to see the pick.

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