Decode

09/12/2023

When you connect the dots between managed care, marketing, and technology, you forge a path for sustainable growth with bigger impact.

How? Managed care provides insights into your health system’s obstacles and opportunities, opening the door for a marketing strategy that will deliver real ROI.

Sounds too good to be true? With our growth experts, nothing is. Come see us in the SHSMD exhibit hall at Booth 1100 and we’ll prove it to you.

09/11/2023

Booth 1006 is where your toughest marketing questions find answers, delivering new possibilities. Discover how managed care, marketing, and technology are the key ingredients to breaking through. At Unlock Health, that’s our recipe to deliver real ROI.

You can’t miss our color-coded interactive set-up in the exhibit hall (just to the left through the entrance). Stop by and let’s chat about how your most pressing marketing goals are more attainable than you might think.

09/11/2023

Why play it safe as a marketer when you can be bold? Your partners at Unlock Health will not only encourage you to push the envelope, but also guide you through the process. Because we believe that with bold moves, comes a big, bold ROI.

What we’ve built has never been offered to healthcare CMOs before - all the necessary growth services and technology under one roof.

If you’re ready to take steps toward a CFO-defensible ROI, come connect with us at Booth 1100.

09/06/2023

09/06/2023

The countdown is on for Unlock Health’s official take-off at SHSMD. Time is ticking so make sure your plans include a stop by Booth 1100. Discover why managed care, marketing, and technology are the key to unlocking real ROI in healthcare. https://go.unlockhealthnow.com/shsmd23-connect/

08/31/2023

The official countdown has started and Unlock Health will soon lift off from the launch pad. 🚀Join us on Sept. 11th in Chicago (after SHSMD Day 2) at our VIP event, where we will toast to this new chapter of merging marketing and managed care. The future of healthcare marketing starts in 3, 2, 1...



https://go.unlockhealthnow.com/shsmd23-event/

06/22/2023

You can ask any marketing expert, including any DECODER, and they will all tell you the same thing about ChatGPT: it doesn’t replace a human’s expertise and creativity. What does this mean? Well, humans are still the best at having the human touch.

Read our latest blog on the impact of AI on healthcare marketing and where humans still play an essential role in the grand scheme of things.

Though ChatGPT is a powerful and handy tool, it still needs human editors who can ensure that your content is accurate and aligns with your brand voice.

06/01/2023

Believe us when we say if there’s ever been a time for healthcare marketers to target men, it’s right now.

It’s a bold statement, but we have the data to back it up — and our take on how your campaigns can reach men where they are — all in the blog below.

For healthcare marketers, reaching a male audience can seem like a daunting task. The question now is, how do you reach a healthcare-resistant audience?

05/25/2023

Trying personalized marketing efforts without audience data can often feel like yelling into a void and hoping to hear someone yell back.

Despite metapixel and data collection concerns being at an all-time high, there are still workarounds to offer valuable content to audiences that need it most. Check out our latest blog below to see how your CRM tactics can be improved while remaining HIPAA compliant.

When it comes to creating personalized communication with customer relationship management programs, you may be feeling unsure due to metapixel concerns.

05/22/2023

If you missed last week’s webinar on capturing advanced specialty care patients at all stages of their journey, no need to fret.

We’ve got you covered with a recording of all the jaw-dropping insights and a deep dive into what patients seek when searching for their ideal provider.

It may seem like referrals are the end-all-be-all of patient acquisition. But in reality, patients are going beyond the referral system and venturing out on ...

05/18/2023

🚨If you haven’t blocked out your calendar for our webinar TODAY, here’s your reminder!🚨

At 2 pm CDT, our CEO Kathleen Perley and Director of Strategy Josh Snellgrove will dive into the advanced specialty care (ASC) patient journey and how to capture patients even after they have received a physician referral.

It’s not too late to register through the link below.

Join us for the latest DECODE Debrief webinar, Advanced Specialty Care: Building Impactful Patient Journey Strategies Beyond the Referral.

05/17/2023

Like all healthcare marketers, we wish we could be patient mind-readers. Obviously, we haven’t cracked that code yet, but we got pretty close after surveying over 300 people about advanced specialty care (ASC).

Tomorrow, our CEO Kathleen Perley and Director of Strategy Josh Snellgrove will dive into what we have learned about why the majority of patients research ASC providers even after a referral from their P*P.

Register below and join us tomorrow at 2 pm CDT.

Join us for the latest DECODE Debrief webinar, Advanced Specialty Care: Building Impactful Patient Journey Strategies Beyond the Referral.