Hollinden

Hollinden At Hollinden we are Bold | Experts | Thinkers | Marketers. We are part of your team, dedicated to achieving your goals.

We are your marketing
team, dedicated to achieving your goals. We are the spirited side of professional
services marketing, where left-brain meets right-brain. From strategic marketing
plans and branding to websites, social media, marketing automation, and
everything in between, our marketing services identify market opportunities,
develop solid strategies, create scalable processes, build stronger teams, and
produce measurable, business impacting results. We are more than a marketing
firm—we are your marketing partner.

EY is putting $100 million behind a simple idea: AI adoption only creates value when people know how to apply judgment. ...
09/15/2026

EY is putting $100 million behind a simple idea: AI adoption only creates value when people know how to apply judgment. EY US announced a new rewards program for the current fiscal year that recognizes future-focused skills, innovation, culture and exceptional client service.

The program is organized around three levels of impact:
- Everyday leadership that supports learning, experimentation and collaboration.
- Transformation that produces measurable results through innovation, technology or growth.
- Contributions that create a material, lasting impact on the firm.

If a firm says adaptability, judgment and responsible AI experimentation matter, those behaviors need to appear in performance reviews, promotion criteria and recognition programs. Otherwise, the formal reward system can keep reinforcing the old operating model. What does your firm reward today that will still matter as more routine work becomes automated?

Today, we remember the lives lost on September 11, 2001, and honor the courage of the first responders, service members,...
09/11/2026

Today, we remember the lives lost on September 11, 2001, and honor the courage of the first responders, service members, and everyday people who stepped forward in the face of unimaginable tragedy.

Today, we celebrate the people whose hard work, care, and commitment keep our businesses and communities moving forward....
09/07/2026

Today, we celebrate the people whose hard work, care, and commitment keep our businesses and communities moving forward.

To our clients, colleagues, and friends: thank you for all you do. We hope today brings a little less on your calendar and a little more time for yourself and the people you love.

Happy Labor Day from all of us at Hollinden!

One year after KPMG Law’s launch, Arizona has licensed more than 150 alternative business structures, Washington has ope...
08/19/2026

One year after KPMG Law’s launch, Arizona has licensed more than 150 alternative business structures, Washington has opened a 10-year pilot, and KPMG has appointed a dedicated leader to grow its U.S. legal services practice.

Arizona, Washington, Utah, Washington, D.C., and Puerto Rico each permit different structures. California has moved to restrict fee-sharing with non-lawyer-owned firms, while most states continue to enforce traditional ownership rules.

Structure matters as much as opportunity. Auditor-independence rules prevent KPMG Law from serving clients audited by KPMG or its network, and every jurisdiction draws its own lines around ownership, fees, and professional judgment.
The commercial overlap is significant. Transaction advisory, estate planning, complex tax, contract management, and regulatory remediation already require coordinated accounting and legal expertise.

Read Hollinden’s latest analysis:
https://hubs.ly/Q04tlRW80

Hello from Baltimore! đź‘‹Hollinden is at the BDO Alliance NYC & Mid-Atlantic Super Regional Area Meeting today and tomorro...
08/18/2026

Hello from Baltimore! đź‘‹
Hollinden is at the BDO Alliance NYC & Mid-Atlantic Super Regional Area Meeting today and tomorrow, August 18 and 19.

If you’re attending, keep an eye out for Christine Hollinden and come say hello!

Happy birthday, Sam! We took over the office kitchen with cupcakes today and it was worth every crumb. Thanks for being ...
08/17/2026

Happy birthday, Sam! We took over the office kitchen with cupcakes today and it was worth every crumb. Thanks for being such a great part of this team. Hope your day is as sweet as the frosting.

Accounting job satisfaction is improving, slowly.Preliminary results from the third annual CPA Career Satisfaction Surve...
08/17/2026

Accounting job satisfaction is improving, slowly.

Preliminary results from the third annual CPA Career Satisfaction Survey show that 54% of respondents are highly satisfied with their careers, compared with 50% two years ago.
The survey remains open, with final results expected later this year. The current findings should be treated as an early read.

What influences satisfaction appears to be more nuanced than compensation or hours alone.

Competitive pay made the largest difference when respondents considered it highly competitive. Long hours were less predictive than the type of work people performed and the clients they served. The widest differences appeared across work settings. Respondents at firms with 11 to 24 employees reported the highest satisfaction at 70% and the lowest dissatisfaction at 5%. Among sole practitioners, 23% were satisfied and 41% were dissatisfied.

These are associations and do not establish why one group reported a better experience. They do highlight the importance of support, work variety, client relationships, and the sustainability of operating alone.

Accounting clients are giving firms a useful signal about AI: create more time for human attention.A new survey of 350 s...
08/06/2026

Accounting clients are giving firms a useful signal about AI: create more time for human attention.

A new survey of 350 small-business owners and leaders who manage relationships with external accounting firms found that 81% would consider their accountant more valuable if AI handled most routine work and the time saved became a monthly strategy call.

When asked how fees should change if AI cut a project’s completion time in half, 79% said fees should stay the same or decrease. Only 21% would pay more for speed.
Trust was the top reason clients chose an accountant. Technology and client portals ranked last.

Clients also expect visibility into how these tools are being used. Eighty-nine percent wanted at least some transparency about their accountant’s use of AI, including 57% who wanted full transparency.

The opportunity is to turn automation into something clients can experience: proactive reviews, better conversations, and more access to a professional who understands their business.

For firm leaders, one of the most meaningful AI metrics may be the amount of client-facing time it creates.

Texas is opening a new CPA pathway.Beginning August 1, candidates can pursue certification with a bachelor’s degree, 120...
08/03/2026

Texas is opening a new CPA pathway.

Beginning August 1, candidates can pursue certification with a bachelor’s degree, 120 semester hours, and two years of qualifying accounting experience supervised by a CPA. The existing 150-hour pathway with one year of experience remains available.

A 120-hour route may widen the entry point. Whether it strengthens the pipeline will depend partly on how deliberately firms turn that added year of experience into real development.

Consolidation can accelerate growth, but it does not automatically create the partners who will sustain it. Many account...
07/17/2026

Consolidation can accelerate growth, but it does not automatically create the partners who will sustain it. Many accounting firms are acquiring revenue, client books, and market presence while still carrying an unresolved leadership problem: the next generation of partners has been trained to serve clients, not consistently develop new business. That gap becomes more visible after a transaction, when organic growth is expected to validate the model. Our latest article examines the leadership gap inside consolidating firms and what it takes to develop true growth partners before the need becomes urgent.

Read the full article: https://hubs.ly/Q04pXl9p0

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8 Greenway Plaza, Suite 822
Houston, TX
77046

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Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

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+17135205532

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