07/09/2026
Twenty-one years ago, Jonathan Fisher co-founded BrandExtract, bringing with him a decade of his own work at Fisher Creative and a conviction that branding is less about what you sell than the promise you keep.
As co-founder and senior advisor, Jonathan shaped the methodology that still guides our work: build a brand not on its selling proposition, but on its unique, relevant promise and the experience behind it. His perspective, drawn from more than a hundred companies across nearly every industry, is matched only by his belief in doing good for the many, not the few.
Here's to 21 years, Jonathan, and to the wisdom you brought to all of it. Thank you.
