08/26/2023
Want to know the most common reasons for contractors styfling their potential?
It's almost the same for every business, but fencing, swimming pool building & roofers have a special charm because not only is it beautiful when these jobs are properly crafted by quality talent, but they drastically increase the value of the customer's property.
Trivial & often overlooked as they meet the eye but tow consequences stemming deep like that of a Shepherd's tree, contractors that work in these fields often:
Under-sell themselves!
Soft hearts don't bring you very far in these niches. If you're good at what you do, DO NOT undersell yourself. Quality is not cheap & neither was your learning process!
Refuse to specialize!
It's good to be a jack of all trades, but as a result, you’ll be a master of none. Find one thing you're good at and become the best at it!
Don't educate their clients!
Nobody likes to explain the details of the work they're doing as a good chef holds their secret recipe close to the vest, but you must educate & inform your client. If not they will question your authority and your intelligence.
Ignore the value of advertisement / marketing!
If you want to catch a Marlin or a Goliath Grouper, you're certainly not going to fish in the pond in your backyard. The same principle applies to your business.If you don't put yourself out there, nobody will know your name. A well structured lead generation and social media management system will have a positive butterfly effect for your company!
Simply Suck at what they do…
