BlueSun Branding and Communication Services, LLC

02/23/2023

How to Drive Dental Trade Show Traffic

Dental manufacturers continue to attend trade shows for the large number of dental personnel attending these events. However, as the amount of trade show visitors decline and dental manufacturers continue to shrink booth footprints, every moment spent with dentists and hygienists becomes paramount. Before skipping the next show or renting the smallest 10 x 10 ft booth, it becomes critically important to put a strategy in place to get your lion’s share of trade show booth traffic and capitalize on increasing your customer leads.

Although simplified, to achieve your booth traffic and lead goals, follow these 7 steps:
1. Determine how you want to communicate something shiny and new. Figure out what type of demonstration gets the most attention.
2. Deliver an email invitation to existing customers clearly calling out booth number and “What’s In It” for the visitor like, “After Visiting Booth XXYY, Register to Win a Sonos Home Theater System.” To target new customers, use dental trade publications or consider using 3rdparty vendor email lists to increase email invitation reach.
3. Post a compelling social media message using a strong Call to Action (CTA) and hashtags.
4. Push paid social media advertising to your predetermined geographic target area.
5. Gather leads. Techniques for lead capture range from geofencing to using the simple badge scanners offered at nearly every dental trade show event.
6. Enter leads into your CRM for follow-up. This critical step done correctly over a 30-day span will generate incremental revenue and significantly improve event ROI.
7. Deliver introductory content to new leads using email.

Improving trade show ROI and capturing incremental sales revenue takes a dedicated approach that uses an integrated marketing communications strategy.

02/23/2023

Is Dental Email Marketing Dead?

This question gets asked frequently. The definitive answer is no, dental email marketing is far from dead.

What makes email marketing so effective for dental manufacturers trying to reach dentists, hygienists and dental assistants is the total number of inboxes you get to. Let’s face it, the universe of this target audience is fairly small at 718,800 (2021 U.S. Bureau of Labor Statistics). Getting your message in front of dental personnel can be highly cost effective and generates positive ROI metrics. In 2022 Omnisend measured emails’ ROI at 2 times more effective than either SEO expenditures or purchasing adword advertising.

The true power of dental email marketing occurs when you combine it with social media and re-marketing tools. As an example, companies inviting dentists to educational CE webinars in 2023 that use a 4-tiered approach can expect 500 to 900 registrants. What’s the best way to maximize registrations? For starters, you need a large, +50,000 email list with inspirational graphics and a strong call to action. Second, organically post the CE webinar announcement on Facebook & Instagram for followers to view. Third, selectively use targeted paid social media advertising to push the content to a pre-selected audience. And lastly, use remarketing methodologies to repeatedly target visitors viewing your lead capture page.

So, is dental email marketing dead? Not by a long shot!

11/05/2015

11/05/2015

Customer Logos

09/24/2014

The enclosed article applies to a wide range of businesses. The article touches upon how Facebook can be used to drive relevance.

What’s Driving the Modern Dental Practice to use Social Media? Posted on September 19, 2014 by DVDtest in Latest News, Latest Offers // 0 Comments Tweet Let’s face it, your dental practice needs social media. Social media allows you to broadcast a distinct message cheaply. Great content gets shared…

09/15/2014

Beautiful 65 degree day spent riding through the Cuyahoga Valley National Park (CVNP).