10/13/2026
Restaurants launch more than 40,000 LTOs a year. With that much competition for guests’ attention, putting a seasonal item on the menu isn’t enough. Here are four questions to ask before your next launch.
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Restaurants are expected to launch nearly 43,000 limited-time offers this year (up about 3% year over year), according to Technomic. That’s a lot of competition for guests’ attention, which means simply putting a seasonal item on the menu isn’t enough. The strongest limited-time offers give ...