Lost Trail Communications

01/23/2024

Please check out our new website @ www.losttrailcommunications.com and like/follow our page! 💪🔥

We're a full-service marketing & communications firm. Serving clients nationwide. Our legacy is etched In the media landscape.

12/19/2023

Another huge congratulations to our client Carol Carter on the success of her incredible exhibit “Threads” in St. Louis, MO these last few weeks. If you missed it, check out this feature in the St. Louis Post-Dispatch. Absolutely extraordinary!! 👏👏

“At first I just wanted the faces, then it became more about their journey and their reasons for coming to this country,” she says.

12/19/2023

Congratulations to our client Krista Ginn and Willow Tree Medicine for being named a “Hidden Gem” by VoyageRaleigh Magazine! 👏

Today we’d like to introduce you to Krista Ginn. Krista Ginn Hi Krista, thanks for joining us today. We’d love for you to start by introducing yourself. My story begins with my own personal healing journey. In 2008, I had what I would call a neurological episode. It felt as if my body had been [...

12/01/2023

Congratulations to our client, world-renowned artist on the opening of her highly anticipated “THREADS” exhibit today in St. Louis, MO. For more information on Carol and this exhibit, please visit www.carolcarter.com.
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08/29/2023

Oops!...We did it again! In the 8 weeks since we have started working with one of our clients, we have increased their followers by more than 7,000 and traffic to their website from Instagram by nearly 1.2 MILLION PERCENT!! 😍🔥

Many of our clients initially don't believe us when we share our results (and our competitors certainly don't either), but we keep receipts 😉

Our innovative marketing, communications, and social media strategies will grow your business faster than you could ever dream! 💪

07/04/2023

Happy Fourth of July from all of us at Lost Trail Communications. We hope you have a wonderful, safe celebration with your friends and family. Happy birthday, America!

06/27/2023

One of the most critical aspects of marketing is understanding your target market and audiences. Unfortunately, differentiating between two is where so many small business owners make mistakes.

Your target market is who you identify as the people you will sell your product or service to.

Your target audience is a segment of your target market you are trying to reach with a specific marketing campaign.

For example, you now own a toy store. Your target market is all children who play with toys. An example of a target audience would be boys, ages 5-8, if you are trying to market a specific toy made for a child fitting those demographics.

If you are a small business owner, and you are struggling to define your target market or audience, please don't hesitate to click the link in our bio and contact us so we can get you pointed in the right direction!

06/23/2023

"Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception." - Ashley Friedlein

Branding encompasses the thorough examination, development, and ex*****on of distinctive qualities that define your business or organization. Its primary objective is to establish a powerful connection between your brand and the products or services you provide, allowing consumers to easily connect with your brand.

Comment below with the all the elements of branding you can find in this post, follow us, and tag three friends. We will randomly select a winner for a $100 Visa gift card to be used at a small business of their choosing!