FGPG

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At FG|PG we believe engagement and results are inspired by compelling storytelling.

Everything we do begins with the idea that anything is possible. We design, produce and deliver extraordinary marketing events, exhibits and brand experiences that are unique, engaging and entertaining. Our award-winning design and fabrication team works with you to understand, your brand, your message, and your audience. We examine the purpose, landscape, and demographics in order to create an ex

perience that tells your story and delivers impactful results. FG|PG continues to develop collaborative and lasting relationships with clients from start-ups to Fortune 500 companies, through our commitment to exceptional customer service, attention to detail, and flawless ex*****on. We maintain our position as one of the leading design and fabrication teams by combining the best creative strategies and talent with the best production…under one roof.

05/30/2026

Most people see an empty convention floor. We see every possibility that it hasn't become yet. Happy National Creativity Day from your favorite experiential marketers at FGPG. ✨

Gen Z doesn't want to see your brand, they want to step inside it.It's a fundamental shift in how an entire generation d...
05/28/2026

Gen Z doesn't want to see your brand, they want to step inside it.

It's a fundamental shift in how an entire generation decides which brands are worth their loyalty. The brands that haven't figured out the difference between broadcasting a message and building an experience are already losing ground fast to a rising, swift-moving generation.
We just published the full breakdown of why experiential marketing is the most effective strategy for reaching Gen Z right now, and it's worth your time to stay ahead of the changes.

05/26/2026

Still riding the energy from New York. 🗽

What a room. What a night. What a partnership.

FG|PG's Phil Koutsis joined TruNorth X at One Times Square for the inaugural Business of Experiential alongside brand leaders from the NFL, American Express, Fanatics, Mondelēz, Campari Group, and more, and the conversations were exactly as good as the company suggests.
To TruNorth X: thank you for building something this intentional for an industry that deserves it. Chicago and LA cannot come soon enough. ✨

To those who served and sacrificed so that the rest of us could live, work, and create freely.We don't take that for gra...
05/25/2026

To those who served and sacrificed so that the rest of us could live, work, and create freely.
We don't take that for granted. Happy Memorial Day.

Gen Z's share of total consumer spending more than doubled from 2.6% in 2020 to 6.1% in 2025. Their global spending powe...
05/21/2026

Gen Z's share of total consumer spending more than doubled from 2.6% in 2020 to 6.1% in 2025.

Their global spending power is projected to hit $12 trillion by 2030. That niche audience just became the market, and they respond to brand marketing differently than any generation before them. Not worse, just differently. The brands learning to build for that difference are laying the groundwork that's very hard for competitors to reclaim later.

We just published a full breakdown of why experiential marketing has become the most effective strategy for reaching Gen Z and what the framework looks like in practice.

You can describe an experience in a deck, or you can let someone stand inside it.One of those paths creates a feeling th...
05/19/2026

You can describe an experience in a deck, or you can let someone stand inside it.

One of those paths creates a feeling that travels, while the other creates a skip. How do you generate those feelings and pull their attention your way?

We wrote the full breakdown of five activations that chose the first path and what made each one actually work.

One line from the Choose Chicago IPW brief has stayed with us."If it could belong anywhere, it didn't belong here."That ...
05/18/2026

One line from the Choose Chicago IPW brief has stayed with us.

"If it could belong anywhere, it didn't belong here."
That became the filter for every decision we made on that 40x50 island exhibit. The entry tunnel. The 50-foot hanging flag sculpture. The chrome-laminated reception desk nods to Cloud Gate. Every material, every surface, every sightline was accountable to that standard.

Destinations heading to IMEX face the same opportunities and pressures. A floor full of competitors. An audience of buyers who have seen everything. And one booth to make them feel something.

Let's talk about what yours looks like.

Panasonic took our breath away. Well, technically, they gave it back cleaner.We built their IAQ presence for AHR and IBS...
05/14/2026

Panasonic took our breath away. Well, technically, they gave it back cleaner.

We built their IAQ presence for AHR and IBS 2026 around one idea: a destination, not a display. Architectural canopy. Metal framing with dimensional text. Halo-lit logos glowing from 18 feet up. Stud wall installations showing exactly how the product lives inside a real build. Video walls, touchscreens, casual seating, and private meeting rooms, all inside a space zoned for ERV, HVAC, ventilation, and atmosphere without ever feeling like a tech showroom.

Clean air deserved a booth this good. We made sure it got one. ✨

Two things every summer pop-up has to do simultaneously that most brands only design for one of: Perform in the physical...
05/13/2026

Two things every summer pop-up has to do simultaneously that most brands only design for one of: Perform in the physical space in front of the people standing there, and perform on a phone screen for everyone who wasn't.

If the experience doesn't read on a camera roll, it doesn't travel. If it can't handle crowd flow, it doesn't last the day. We design for both rooms every time.

We asked ourselves a simple question when putting this article together.What do all the brand activations that actually ...
05/12/2026

We asked ourselves a simple question when putting this article together.
What do all the brand activations that actually worked have in common?
Not budget. Not scale. Not the client's name on the brief.
The answer surprised us a little. Read it here.

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Huntington Beach, CA
92649

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Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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+17143679260

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