INNOCEAN USA

06/11/2026

Please join us in welcoming our new Head of Growth, Crystalyn Portwood!

06/01/2026

Last week our Senior Copywriter Scott Shin shared the thinking, challenges, and unexpected moments behind the work on AAF OC's Winners Panel. It was great to see Scott representing INNOCEAN and Hyundai's IONIQ 9 "Escape Garage" campaign following the silver social media win back in March.

Thanks to AAF Orange County for including Scott and bringing together the creative community for a great conversation.

05/29/2026

Honored to celebrate two Effie Awards wins. 🏆🏆

Congratulations to our teams and partners behind the Silver Effie for Wienerschnitzel “Unleashing Wiener Pride” and Bronze Effie for Hyundai Motor America “So Right It Feels Wrong.” Grateful to everyone who helped bring this work to life!

05/28/2026

Last week, our SVP of Media Tracy Morrissey joined AdExchanger’s Programmatic AI panel to discuss how AI is reshaping the industry’s definition of “premium” content, and what that means for brands, engagement, and authenticity.

Proud to see Tracy representing INNOCEAN USA in such an important industry conversation. Thank you to the AdExchanger team for the opportunity.

Read the recap and watch Tracy speak here:
https://www.adexchanger.com/ctv-roundup/ai-is-redefining-premium-content-which-may-not-be-a-good-thing/

05/14/2026

“Always create stories with purpose.”

Honored to see “Refacing the Future” recognized with an Webby Award People’s Voice.

What started as a mission to help create more authentic, inclusive representation in media became a powerful reminder of what creativity can do when it’s rooted in purpose and community. Thank you to our VP CD David Mesfin for leading this important project, and to everyone who supported, voted, collaborated, and helped bring this vision to life.

Pocstock APM, Aquatic Futures Foundation, Contrast Eye Films, Culture Brands, David & Goliath, Dippin’ Sauce, Earl Gibson, FCB Global, Kayla Taitt, Lopez Negrete, A Great Day in the Stoke, Native Like Water, Orci, Pedro Oliveira, Sofly Surf School, Stan Evans, The Sideways Life, True Gent, Union Editorial, We Are Royale

We look forward to continuing this progress together.

05/13/2026

What happens when high standards become self-imposed limitations?

In the latest episode of The Work of You podcast, our CCO Jason Sperling joins behavioral leadership coach Jen Ostrich to discuss perfectionism, leadership, and the mindset behind their recent “Excuse Eliminations” collaboration.

Check out the episode here: https://bit.ly/4uGuZTu

05/11/2026

Charm is always handcrafted. Proud to see our latest work with Genesis USA featured in Ad Age! Read the full article here: https://adage.com/creativity/work/aa-genesis-built-to-thrill/

05/08/2026

“Through it all, Gilpin maintains visibility, standing behind ideas others see as risky with data, transparency, and financial acumen.” We can attest to that.

A huge congratulations to Hyundai CMO Sean Gilpin on being named to Adweek’s 2026 Marketing Vanguard. Well-earned recognition for the kind of leadership and thinking that moves the industry forward.

Read more about the 2026 winners here: https://bit.ly/3P6czfU

05/06/2026

Future marketers in the making 👏

We loved having students from Chapman University stop by to hear from our leaders and get a behind-the-scenes look at agency life.

05/05/2026

Our latest work for the Genesis GV70 will make you feel alive. We could’ve talked about all the tech it’s filled with, or we could let you feel it. Just ask Smuggie, our lovable stuffy that helps bring the film to life…. Literally.

241 likes, 53 comments. "2027 Genesis GV70 | Built to Thrill | Genesis USA"