LHL Communications

08/08/2023

How to create a trusted hospitality employer brand - Insights

08/08/2023

By Stephanie Sparks Smith Recently Expedia Group released their 2023 Q1 Traveler Insights Report. I brought this interesting piece of research to the great minds at the HSMAI Marketing Advisory Board to discuss the trends and explore if they align with what we are seeing in the industry. Booking Win...

08/01/2023

Based on a recent report released by ACCOR.

Accor’s Masters of Travel advisory board meeting brought industry leaders from technology, law, energy, engineering, and pharmaceuticals to Brussels to create a vision for business travel and corporate meetings post-pandemic.

08/01/2023

This diverse generation cares about the planet, their mental health and authenticity.

06/22/2023

OK, so now let's see if this can happen:
"In an effort to push sustainable tourism, WTTC last month urged governments globally to prioritize and incentivize the production of Sustainable Aviation Fuel (SAF). WTTC said that without a significant supply of SAF, the aviation industry will struggle to decarbonize on a scale required to achieve its commitment of reaching Net Zero by 2050."

The World Travel & Tourism Council (WTTC) has signed an agreement with the World Tourism Organization of the United Nations (UNWTO) to drive the travel and tourism sector and work on several key objectives. The two organizations signed the Memorandum of Understanding at the G20 Ministerial meeting i...

06/22/2023

Not surprising at all. But now the data proves it......

Leisure travel is going strong with travelers keen on discovering lesser-known destinations and hidden gems and helping support local communities, a recent report has revealed. According to American Express Travel’s 2023 Global Travel Trends Report, 85% of the respondents said they plan to take tw...

06/17/2023

Group Blog, thank you for this!

The words we use have power. The power to clarify and inspire as well as the power to confuse and annoy. When it comes to generating confusion, annoyance, and a lot of other negative emotions, commonly used corporate buzzwords have a special power all their own.

Here are five buzzwords that I’d like to nominate for banishment in favor of plain English alternatives.

Escalate – This one is a huge trigger for fear and loathing. It’s commonly used in sentences like, “We need to escalate this issue to the executive team.” A good plain English alternative would simply be “asking for help.”

Disrupt – In an era when everything can feel upside down, do we really need more disruption? A desire to disrupt the market often doesn’t consider the potential collateral damage. How about we quit talking about disrupting things and focus instead on just making things better?

Socialize – This one sounds like a lot of fun at first. Who doesn’t like a good conversation? Sadly, that’s not what it means. Instead, we’re encouraged to “socialize” ideas with colleagues to get their “buy-in.” How about we just share our ideas and ask for their ideas in return?

Ideate – Speaking of ideas, let’s resist the urge to turn nouns into verbs. (That’s a classic source of buzzwords, by the way.) Instead of getting the team together to “ideate”, why don’t we just do some brainstorming?

Disintermediate – This one can be so confusing I probably need to begin by using it in a sentence. Here goes: “We need to disintermediate our supply chain.” Still confused? You’re not alone. If, instead, I said, “We need to simplify our supply chain,” you’d be tracking with me, right? The sentences mean the same thing. The second one is just in plain English.

When we simplify our language and speak and write in words that most people use in everyday conversation, we make work more human. And maybe, that’s a good thing to keep in mind if you’re interested in banishing buzzwords from your workday. If you wouldn’t talk about escalating a problem with your friends or family or ideating where you all want to go on vacation, consider not using those words at work. Keep it simple and keep it real.

10/29/2022

With less than two weeks until the midterm elections, President Joe Biden is pledging to fight rising costs for families by eliminating what he called “junk fees” including resorts fees, something charged by most large hotels in Las Vegas.

10/24/2022

Create valuable content to grow on social media and increase profit

10/23/2022

“Red Zone comes first,” Justin Ross wrote in the caption of his video. Its virality underscores what Ross described as a generational difference in approach to work-life balance.

08/03/2022

According to the latest report from Insider Intelligence (formerly eMarketer), influencer marketing spend on TikTok has surpassed Facebook.

08/03/2022

Sports Illustrated, Hello Kitty, Elle and FILA are among the spate of consumer brands that have recently announced forays into the lodging business. | Sports Illustrated, Hello Kitty, Elle and FILA are among the spate of names that have recently announced forays into the lodging business.