Founded in 2007, Your People was born at a time when the economy was spiraling downward and Lynne Golodner was becoming a single mother of three young children. The world was learning how to function in new and meaningful ways, and our work became to help people find their direction in a new marketplace.
Our origin story is similar to our clients’ stories – new horizons born of struggle, a blind belief that passion, talent, and a desire to make a difference could translate to a mission that others will get behind.
Your People LLC aims to make meaningful connections in an era of distant communication. As we spend more time in the digital sphere, less connected face-to-face with others, we realize how much we need human connection to grow. We also realize that people have many choices for how they spend their time and resources and so they need a real reason to engage with a particular organization.
That focus drives Marketing Strategies & Content Generation for schools, universities, and education-focused organizations, for whom we craft compelling stories around their mission, to create inspiring brands.
Lynne Golodner sought to support her young children and work around their schedules, doing what she does best – finding compelling stories and sharing them with the people they might change and inspire. Putting her storytelling talents to use for businesses, nonprofits, and educational institutions, Lynne created a boutique firm that becomes part of client teams, finding the meaning and purpose in what they do and using it to drive marketing efforts.
Over the years, we’ve worked with clients in Education, Food, Yoga, Health & Wellness, Nonprofit, Human Social Service, Civic/Municipal, Legal, Franchise, and Faith. We specialize today in Marketing and Public Relations for Education & Municipal clients.
Your People LLC, a Detroit-based storytelling and strategy agency, aims to build a world where everyone finds the right words to explain what they do, who they are, and what they believe. Created in 2007, Your People LLC helps people find voice and purpose, guiding organizations to care for clients as an authentic marketing strategy. Communications efforts focus on sharing the human stories behind organizations, building mutually-beneficial relationships that create customer loyalty.
The Your People team speaks clients’ language and understands their industries, while retaining the objectivity of an outside partner. Fun client collaborations empower organizations with a new understanding of their brand positioning.
If you’re looking for direction, if you desire growth, if you’re just not sure how to attract your ideal audience, we can help.
Our Mission: To help schools, universities, cities, and education-focused entrepreneurs/organizations craft their story, create a story-driven marketing plan, and grow enrollment through strategic, consistent, coordinated communications and marketing initiatives.
OUR CORPORATE VALUES
Craft Inspiring Stories
Empower Organizational Storytelling – master the message!
Lead the Conversation – get in front of key issues
Connect People to, and Fulfill, Organizational Missions
Infuse Business with Purpose
Make an Impact Where it Matters Most
Make PR & Marketing Accessible
Create Strategies to Strengthen Brand Positioning
