OpenMoves

12/24/2025

❄️ Happy Holidays from OpenMoves ❄️

10/27/2025

Your analytics say traffic is up — but users still bounce?

Microsoft Clarity helps you see why.
With free heatmaps, session recordings, and behavioral insights, small businesses can uncover friction points, improve user experience, and strengthen SEO.

Learn how to make your website work smarter.

Learn how to use Microsoft Clarity's free heatmaps and session recordings to identify UX issues, reduce bounce rates, and enhance SEO.

10/15/2025

Looking to get more from your B2B ad spend?💡

Our latest blog covers how to build a smarter, higher-performing LinkedIn Ads strategy that reaches decision-makers and drives real results.

As digital marketers well-versed in the B2B landscape, we've witnessed firsthand the power of a well-executed paid media strategy. Though Google &

10/13/2025

Are hashtags still a thing? 🤔 In 2025, their role has shifted—less about reach, more about organization and context. Dive into what actually moves the needle today (spoiler: it’s content, shares & social SEO).

Why They're No Longer the Growth Engine and What to Do Instead For years, marketers treated hashtags as a growth hack for Instagram. Stuff enough of them

10/09/2025

When your Google tools don’t talk to each other, you end up making guesses instead of decisions.

Learn how to integrate GA4, Google Ads, and Search Console to get a complete picture of what’s driving traffic, conversions, and results.

From setup tips to practical insights, this guide shows you how to connect the dots across your data — and finally see the full story behind your marketing performance.

Before we jump into this, let me throw out a few stats around Google product adoption. There are more than 3.4M American based websites currently using

09/24/2025

Did you know that consumers trust influencers more than traditional advertising?
Our latest blog breaks down how influencer marketing builds authentic connections, delivers measurable results, and fuels ROI when paired with paid media.

I know, I know, you’re tired of sitting at your favorite coffee shop and seeing someone snapping a million pictures of whatever concoction they have

08/06/2025

Are you searching for a social media marketing agency that can truly boost your B2B brand but feel overwhelmed by the endless choices? With thousands of agencies out there, it’s challenging to identify the perfect partner that not only fits your business needs but also delivers the measurable results you’re after.

That’s exactly why we created this guide. We’ve handpicked these companies based on their proven track records with B2B clients, unique approaches to social media strategy, and innovative service offerings.

Are you searching for a social media marketing agency that can truly boost your B2B brand but feel overwhelmed by the endless choices? With thousands of agencies out there, it’s challenging to identify the perfect partner that not only fits your business needs but also delivers the measurable resu...

08/01/2025

Running Google Ads for healthcare in 2025 isn’t just harder—it’s a minefield. From HIPAA and retargeting restrictions to AI-driven platform changes and spiraling CPCs, most healthcare brands are navigating blindfolded.

In our latest downloadable guide, we break down everything we’ve learned about making healthcare Google Ads work 👉

Running Google Ads for healthcare in 2025 isn’t just harder—it’s a minefield. From HIPAA and retargeting restrictions to AI-driven platform changes and

07/21/2025

Does Google’s crawler love—or ignore—your website code? Do your website visitors land on broken pages? For most small and mid-sized businesses, the answer changes daily as new plugins, page templates, and redirects pile up. A professional technical SEO audit service surfaces those silent errors before they drain rankings, conversions, and revenue.

Here is a step-by-step SEO roadmap to what a best-in-class technical audit looks like at OpenMoves, why it matters right now, and how you can turn the findings into fast organic growth:

Does Google’s crawler love—or ignore—your website code? Do your website visitors land on broken pages? For most small and mid-sized businesses, the answer

07/11/2025

Google Ads CPC Is Soaring — What Falling CTR Means for Your Budget

OpenMoves has a diversity of Google Ads data available for analysis and benchmarking. In this blog post, we explore a few simple anonymized data points (CPC and CTR) pulled from the agency's Google Ads accounts. These trends are informative towards the overall state of Google Ads as a platform and the Google SERPs.

Our Paid Search team reviewed year over year PPC performance from 2022 - 2025. See anonymized CPC, CTR, and spend by network performance data

06/02/2025

Google Ads performance feeling like a mystery?

Discover in our new blog post how our O3 methodology leverages ChatGPT for deep research, precise analysis, and actionable insights — with a ready-to-use script included!

OpenAI launched the o3 model a few weeks ago, to broadly positive reception. This is one of the smartest and most useful models we’ve ever used, and

05/30/2025

Google’s search results are getting smarter with AI Mode. What does this mean for how your content ranks?

We explain what’s changing — and what you should do next. Read more: https://openmoves.com/blog/understanding-googles-new-ai-mode-a-bridge-between-search-and-gemini/

Google announced a new SERP feature called AI Mode on March 5th. In the same announcement Google also describes updates to AI Overviews in SERPs. The AI