09/18/2026
It's football season, which means everyone's talking strategy, plays, and who's actually got a game plan versus who's just hoping for the best.
Turns out, marketing works the same way.
Conventional marketing tells the team "get the ball in the endzone" and calls it a day. No plan, no adjustments, just the same old plays running on repeat because "they've always worked."
Goal-based marketing is the coach with the playbook. Multiple paths to the endzone, plays called based on what's actually happening on the field, and a strategy that adjusts when the other team (aka the algorithm, your competitors, your audience) changes things up.
Swipe through to see the difference, then ask yourself: is your marketing running plays, or just running around?
And tell us are you Team College or Team NFL this weekend?