02/02/2026
Stranger Things inspired thousands of brand collaborations.
Here are five that stood out to us from a marketing perspective — and why.
Doritos → Turned packaging into an interaction by inviting people to participate, not just purchase.
Nike → Used limited drops to create anticipation and cultural value rather than discounts.
LEGO → Let fans spend time inside the world by building it, extending engagement beyond the screen.
Chips Ahoy! → Changed the product itself to reflect the story, not just the branding around it.
Each brand approached the same cultural moment differently — through experience, scarcity, immersion, or product innovation.
Did you come across a Stranger Things collab that caught your attention?
Share it with us 👇
