Pass the Queso

Pass the Queso I build businesses that convert better, retain longer, and sell like popsicles at the gates of hell.

Emelie Sanders is a Humor Brand Strategist, and the Head Honcho of Pass the Queso. While she’s not screamin’ all over the place about how “clear over clever” is bullsh*t, she’s using humor to help creatives get their edge in tHe SpAcE. This channel will cover The 3 Cheeses:
🧀 Copywriting
🧀 Creative Direction
🧀 Campaigns / PR

Humor is serious business, and how creatives can charm and disarm their way to profit and authority.

06/02/2026

Enjoy the ASMR

05/30/2026

This isn’t about shorts or money (Brand mentioned: )

05/27/2026

Here’s everything. I win 🤣

05/20/2026

Bonus tip: you can email Notion and they’ll remove features that annoy you.

(My personal anti-favs include Meetings & AI)

In the biz, we call these “pre-requisites”
05/18/2026

In the biz, we call these “pre-requisites”

05/15/2026

Identity work can be a distraction from getting your reps in (oope)

Which one would you try? 👀
05/14/2026

Which one would you try? 👀

05/13/2026

AND NOBODY CAN STOP MEEEEE

ENROLLMENT IS OPEN 🎙️(Although I totally let the waitlist gobble up 7 of the 12 spots)We start in a few weeks — this tim...
07/01/2024

ENROLLMENT IS OPEN 🎙️
(Although I totally let the waitlist gobble up 7 of the 12 spots)

We start in a few weeks — this time, with an updated curriculum and new branded experience. 🤘🏻

You’ll write clear AND clever sales copy so your offer converts better than your last launch.

We’ll create Messaging for your offer, then write a one-liner, wireframe a complete sales page, and write eight (8) sales emails. 🤠

You can join for $1800 PIF or 4 payments of $450.

Ya get:
🎙️ Group Copy Workshops (x4)
🎙️ Weekly 1:1 Copy Submissions
🎙️ Always-On Community Chat
🎙️ The Stand Up Suite to access copywriting wireframes & other resources

Take the mic via bio link, or holler for a direct link in your DMs!

When the differentiation between these 3 click, your brain might ker-splode. 💀If writing copy is chapping your ass, it’s...
06/19/2024

When the differentiation between these 3 click, your brain might ker-splode. 💀

If writing copy is chapping your ass, it’s probably because you don’t actually have Messaging.

Messaging ≠ bullet pointed pain points and client demographics in a Google Doc 👀

And if your copy feels full of personality, but doesn’t convert or connect — again, you’re missing Messaging.

Being a personality hire isn’t a great sales strategy.

In Stand Up Copy, we’ll create all 3 of these around the offer you’re launching next so it converts better than the last time ya ran it. 🎙️

We start July 24th, and the waitlist is open. Holler if you want to put your name on it!

Address

PO Box 9041
Huntsville, TX
77340

Telephone

+19366615136

Website

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