Marketing on the Web, LLC

04/29/2022

404 Pages and the Effect on SEO

404 pages are a common sight in today’s world of countless website updates and digital changes. When a web browser communicates with a specific server but cannot find the requested information, 404 pages will appear as the standard error response code in Hypertext Transfer Protocol (HTTP)

So what do error messages like 404 Not Found or File Not Found do to search engine optimization (SEO)? Here’s a few things you need to know about 404 pages and their effect on SEO.

Find out more - https://www.marketing-ontheweb.com/sem/404-pages-and-the-effect-on-seo/

09/16/2021

We work to promote businesses on the web. What I routinely find are websites that lack the basic elements needed to be found in Google:
https://www.marketing-ontheweb.com/sem/five-basic-things-for-google-search-visibility/

09/15/2021

Local news of interest: Facebook data center now on-line:

The social media giant is making an investment of $1 billion in Huntsville.

08/07/2021

Do you get those SEO emails with automated reports about all that is wrong with your website?
I recently saw this quote and found it to be true:
“In SEO, our role is to take all of the possible optimizations and figure out which ones are worth spending time on. Any automated SEO tool will spit out 10s or 100s of “recommendations”, most of those are going to be irrelevant to your site’s visibility in search. Finding the items that make sense to work on takes experience.”

07/13/2021

Google Ads (formerly AdWords) is in a constant state of change. The biggest issue in managing campaigns these days isn't ad copy or your keywords, but assuring your negative terms are blocking searches that Google assumes are relevant (but don't really match your keyword phrase). Good article here:

On February 4, Google made another in a series of announcements over the years about changes to the structure of its keyword match types (the last being in ...

06/23/2021

Great write-up on creating good content that works for the reader and scores well with Google:

We're a content marketing agency that specializes in SEO, with offices in Austin, San Diego, and New York City. We help great brands scale with SEO-focused content marketing.

06/18/2021

Always a great chart, this 2021 table ranks what SEO practitioners consider to be the most influential SEO elements:

05/26/2021

Good article on upcoming changes to SEO signals:
https://www.spyfu.com/blog/google-page-experience-update/

02/26/2021

Upcoming Seminar hosted by the Huntsville Chamber of Commerce.

The Internet is essential for businesses to attract new business and promote your products and services. Marketing on the Web focuses on marketing websites to maximize results. We help companies drive more traffic to their websites, generate more leads, and convert more of those leads into sales.

02/10/2021

Excellent article by Andrew Shotland of the Local SEO Guide:

“E-A-T” (Expertise, Authoritativeness, and Trustworthiness) has been a trendy topic in SEO for the past few years.
WHAT IS E-A-T FOR SEO?

Before we can figure out what E-A-T LOCAL is, let’s lay down a baseline as to what E-A-T for SEO overall is. Great SEOs like Marie Haynes and Lily Ray have gone through a lot of time and effort to pick apart how Google might define E-A-T. In reviewing some of the top posts and presentations on the subject, the consensus says E-A-T for SEO can be defined as:

Up to date content
Factually accurate content
Positive reviews
Content created by experts
Content that supports that your experts are in fact experts
Content on 3rd party sites that suggests your experts are experts
Content on 3rd party sites that suggests your experts and/or your site are authorities (e.g having a Wikipedia page, a Knowledge Panel for the author, etc.)
Links from relevant URLs on other sites

There’s nothing mind-blowing here, and you can see how you could start to bake these concepts into a tactical campaign – make sure your content is accurate and up to date, use “known” authors, get positive reviews, and of course, get some links. But Local SEO has always been a slightly different game and so it stands to reason E-A-T for Local should have its own peculiarities as well.

Read the complete article:

What is E-A-T? Why It’s Important for Local SEO. “E-A-T” (Expertise, Authoritativeness, and Trustworthiness) has been a trendy topic in SEO for the past few years. I love this AHREFS chart showing how each month hundreds of new articles on the topic are published. Thanks to Joshua Hardnick for...