04/16/2026
Human Resources is the heartbeat of an organization - and one of the most powerful drivers of its brand. 💪
We had the opportunity to spend time with the NASHRM North AL community this week, talking about how employer brand isn’t just what you say externally - it’s what’s experienced internally, every single day.
From recruiting and onboarding to internal communications and culture, we explored how HR plays a central role in shaping the “promise and proof” of an organization, and ultimately, its ability to attract, engage, and retain great people.
What stood out most was the level of engagement in the room - leaders who are not only supporting their organizations, but actively shaping how they show up, grow, and thrive.
A special thanks to Alissa Phelps, SHRM-CP & Caitlin Sampson, MBA, PHR, SHRM-SCP, who fueled a day focused on learning, connection, and meaningful conversation - thank you to NASHRM for the opportunity.
And a special bonus: We got to share the agenda with fellow Alum Jason Parks & Paul Finley!! Love these two 🥰
If your people are your greatest asset, equip your HR leaders to shape the brand experience that attracts and retains them. Give us a shout, and let’s talk about how we can help.