Insightful Leads

05/06/2024

Are you struggling to get the leads you need? 😟
Google's new core updates have decimated many smaller websites. 💥

Although many business owners hoped for recovery after the November 2023 update, 😞 many saw greater drops in March 2024. 📉

It's more important than ever that you capture your leads the first time they reach out and that you stay in contact with them. 🎯

Emails and texts are one way to stay in front of prospects without depending on Google's shifting priorities. 📧💬

Let us help you create automations that will bring your leads back to your business. 🚀

Message us or check out the link below👇👇👇

Our AI Powered Singular Inbox will guarantee to turn more of your leads into sales or you don't pay!

11/20/2023

If you provide a local service, it is essential that you dedicate a page on your website for each service you provide and a page for each location you provide.

Those pages should have at least 800-2,000 words describing the service or answering questions about it.

Depending on how large your service area, your structure should look like this at the basic level:

Residential Solar
Commercial Solar
Phoenix, AZ
Chandler, AZ
Glendale, AZ
Tempe, AZ
Scottsdale, AZ
Mesa, AZ
Surprise, AZ
Avondale, AZ
Etc

But, if you want to really dominate local search, you should have a service-location page for every location

Residential Solar Services in Phoenix, AZ
Commercial Solar Services in Phoenix AZ
Residential Solar Services in Chandler, AZ
Commercial Solar Services in Chandler AZ
Residential Solar Services in Glendale, AZ
Commercial Solar Services in Glendale AZ
etc

If you want to up your SEO results even more- then create product that is the Service-Location for every product and location you want to focus on in your Google Business Profile. Then link that to your business page.

It'll tell Google where you service very clearly and what you do.

If you need help with adding a chat widget, bringing in your leads, and not loosing them to missed calls, missed messages, or website visitors who don't leave their contact info- message us. We can help.

11/10/2023

Local SEO advice for those of you with websites: Should you use AI to create content?
There are concerns about using AI content. I'll go over them more in detail later or in the comments if you'd like- just comment with your questions or concerns.
I've been testing AI content for the last year. And, using AI content- if done properly, can help to boost the SEO results for a local website.
Most of you aren't competing nationally for your services so each page of content related to your services can have a big impact on how well you rank.
**Did you know that most locally-ranking companies have under 25 pages on their website?**
Additional pages about your services can make a big difference.
Find the keyword you want to rank. Identify a longer keyword that's 4-5 words, not shorter ones of 1-2 words. It will be easier to rank for longer keywords and you'll get more semantic rankings with Google also.
Use AI to outline or write an article on how to solve that problem.
Here are some examples:
"When do I need a new roof?" or
"How to repair a roof after a windstorm?"
"When is solar worth it?"
"Pros and cons of solar energy"
"Cost to build a deck"
"How to build a deck"
"What costs the most in a kitchen remodel?"
"Should I redo my floors or a kitchen to get the most value?"
There are hundreds of other commonly-searched questions you can write about.
If you use AI to draft your article- you can publish new pages very quickly. This will help your overall website to rank higher.
I advise publishing it quickly and if you need to go grab photos from one of your projects- then add those in the next few days, but publish first because it will take Google some time to discover the new page and it will take several months for the page to get it's optimal ranking on Google.
AI can also help you to rewrite or summarize your article so you can post it on social outlets.
If the process overwhelms you- we are here to help. But if you like to do it yourself. I hope this post is helpful!
Let me know what questions you have about SEO, Getting more leads, Ads, or using AI 🙂

11/06/2023

Should you have a street address on your website?
I understand the concerns. For many contractors- a street address may mean giving out your personal home address because you may not have an office that you rent. Your work is in the field!

It can be a privacy concern. I'll show you how to gain the credibility on Google and keep your privacy in this post.

Unfortunately, Google has the job of sorting out all the spammy websites so that people get legit results. One of the ways they decide that is with street addresses. If a local business doesn't list a street address- it can affect how well they rank on Google.

If your competitors have street addresses listed- they will get points in that area, but your website won't.

One way you can put a street address on your website is to use a PO Box. You will need to rent the P.O. Box, but you can use the street address of the Post Office and use "suite" instead of PO Box on the address.

This will make it possible for Google to send you a postcard to verify your address and will make you increase your trust rating with Google.

Don't forget to include an "About Us" page with a photo of yourself or your crew and some jobs you've done. Include what geographical area you service and the types of work you do.

And a "Contact Us" page should also have your phone, email, social media profiles, and physical street address (of the PO Box if you are using that) in addition to your contact form. The more ways you give customers to reach you- the more leads you can get AND the more legit you appear to Google.

10/30/2023

Local SEO advice for those of you with websites: Should you use AI to create content?

There are concerns about using AI content. I'll go over them more in detail later or in the comments if you'd like- just comment with your questions or concerns.

I've been testing AI content for the last year. And, using AI content- if done properly, can help to boost the SEO results for a local website.

Most of you aren't competing nationally for your services so each page of content related to your services can have a big impact on how well you rank.

**Did you know that most locally-ranking companies have under 25 pages on their website?**

Additional pages about your services can make a big difference.

Find the keyword you want to rank. Identify a longer keyword that's 4-5 words, not shorter ones of 1-2 words. It will be easier to rank for longer keywords and you'll get more semantic rankings with Google also.

Use AI to outline or write an article on how to solve that problem.

Here are some examples:
"When do I need a new roof?" or
"How to repair a roof after a windstorm?"
"When is solar worth it?"
"Pros and cons of solar energy"
"Cost to build a deck"
"How to build a deck"
"What costs the most in a kitchen remodel?"
"Should I redo my floors or a kitchen to get the most value?"

There are hundreds of other commonly-searched questions you can write about.

If you use AI to draft your article- you can publish new pages very quickly. This will help your overall website to rank higher.

I advise publishing it quickly and if you need to go grab photos from one of your projects- then add those in the next few days, but publish first because it will take Google some time to discover the new page and it will take several months for the page to get it's optimal ranking on Google.

AI can also help you to rewrite or summarize your article so you can post it on social outlets.

If the process overwhelms you- we are here to help. But if you like to do it yourself. I hope this post is helpful!

Let me know what questions you have about SEO, Getting more leads, Ads, or using AI :)

10/27/2023

One Super-Sauce of attracting leads to your business is providing something FREE that provides real value to the customer. Today, I've put together 5 ideas for offers that a roofing company can provide to attract customers without breaking their budget.

1️⃣ Free Roof Inspection: Homeowners worry about the condition of their roofs. Offer a complimentary roof inspection to put their minds at ease. Not only will you identify potential issues, but you'll also establish trust.

(Hint: maintain regular contact with them through a newsletter or helpful text- such as information following a storm to solidify your company as the place to go when problems arise)

2️⃣ Roofing Maintenance Checklist: Create a downloadable checklist with essential maintenance tips to help homeowners keep their roofs in top shape. Include your contact info for future services.

(This can include seasonal maintenance tasks such as cleaning out the gutters and checking for downed shingles following storms)

3️⃣ Ebook: "The Ultimate Roofing Guide": Share your expertise with a comprehensive ebook covering everything homeowners need to know about roofs. Offer it as a free download in exchange for their email address.

(Did you know that providing real information and the secrets of the trade doesn't make you lose customers? Most homeowners aren't looking to "do it themselves" (even when they think they are), but when you tell them how- they will buy your service because they have greater trust with you and your expertise)

4️⃣ Storm Damage Assessment: After severe weather, provide free storm damage assessments. Homeowners often need quick evaluations for insurance claims, and your expertise can save the day.

(Many homeowners don't realize damage has been done until they see evidences of leaking.)

5️⃣ Roofing Estimate Calculator: Develop an online tool that allows homeowners to estimate roofing costs based on their specific needs and preferences. It's an engaging way to capture leads.

(Some roofing companies don't like to offer estimates, but we've seen online estimators increase the number of interested customers when our clients have used them)

Now, here's the key: Promote these offers across your website, social media, and local listings. Create targeted ads to reach homeowners in your service area. Capture leads with a simple form requesting their contact information in exchange for the free offer.

Remember, the goal isn't just to give things away—it's to build a pipeline of potential customers who will turn to you when they need roofing services.

Share your thoughts and let us know which free offer you plan to try or share your success stories in the comments below. Together, we'll elevate the roofing industry! 💪

10/26/2023

Attention business owners! Want to generate more qualified leads and increase sales? Look no further than the power of AI. Research shows that the faster your business responds to leads, the more qualified leads you will get and the more sales your business will make.

But don't worry! With AI you can harness the speed to lead without it consuming your life or eating up your profits. Let AI help you take your business to the next level!

10/03/2023

Here are 5 steps you can take on your webpage to help it rank much better:

1. Choose or Decide on your primary keyword.

Your page can only have one. Once you decide the target keyword (usually a phrase)- Put it in the Title of your page exactly the way it is.

Primary keywords should be long-tailed, containing more than just 1-2 words. They should target exactly the type of reader you want.

How long your primary keyword is will depend on your business. If you are a roofer, some primary keywords for different pages might be "Idaho Falls Roofing company," which is different than "IF Roofing Company" or "Rigby Roofing Company."

Some of what you think is a primary keyword is best suited as a secondary keyword. (For example "IF Roofing Company")

You'll know its a secondary keyword if it's not as popular and not searched as frequently.

2. Put your keyword in an H2 in your article.

It needs to be exactly the keyword, not a changed version.

3. Put the keyword in the text body of the paragraph.

4. Include the Primary Keyword in the URL

5. Add the keyword into your image name and description.

You don't need to worry about stuffing your text full of your keyword. Although people did that in the past, Google hates it because it's a bad user experience.

Instead, use the alternative forms of the keyword to write naturally about your keyword (topic, service, or product.)

6. Lastly, make sure that you link to another relevant article on your website.

Doing these things will give you the best chance for success.

You'll rank higher.
You'll bring in more leads.

This is especially important and effective for local companies that don't have to compete with large, massive websites for local keyword ranking.

It's critical for websites that do compete nationally.

If this is helpful or you want more posts aimed at helping contractors to grow their business- comment and I'll add more training posts and tag you so you see it.

09/18/2023

TIP FOR GETTING MORE & BETTER LEADS THROUGH YOUR EXISTING WEBSITE — With NO Extra Ad Spend!
This is a BIGGIE so listen up…
Most business owners spend all kinds of money getting people back to their website…
Your fleet of trucks are driving all over town wrapped with your biz name and people visit your website looking for something SPECIFIC but they can’t find that 1 thing on your site…
They click on your ads and visit your website hoping to finally get the info they are looking for 𝗼𝗻𝗹𝘆 𝘁𝗼 𝗯𝗲 𝗱𝗶𝘀𝗮𝗽𝗽𝗼𝗶𝗻𝘁𝗲𝗱 𝗼𝗻𝗰𝗲 𝗮𝗴𝗮𝗶𝗻 when they 𝐂𝐀𝐍’𝐓 find it on your site.
That is why the average website in the home services space (like roofing) gets around a 2% conversion through their own website…
…meaning if 100 people visit your site 𝐎𝐍𝐋𝐘 𝟐 of them will reach out and become a lead!
Why is this?
What happened to the other 98 people?
Why would ALMOST EVERYONE go through the trouble of visiting your website just to leave 𝐖𝐈𝐓𝐇𝐎𝐔𝐓 doing anything?
We figured out the answer to this question and what they want to know is PRICE!
I know, I know we hear it all the time “we can’t give out price”, “there is no way to price a roof through a website”…
Listen I totally get that, but I wouldn’t be in here risking getting murdered in the comments by you guys, if I didn’t have an elegant solution to do this 😎
Happy to chat in the comments if ya want??
P.S. - This doesn’t require any Facebook or Google ads shenanigans.