Arcane Marketing

Arcane Marketing Arcane Marketing is a healthcare focused digital marketing agency that specializes in: Solving Issues. Growing Revenue. And, Building Brands.

Arcane Marketing is a full-service digital marketing agency built for healthcare organizations tired of busy reports that produce nothing. Since 2015, we've helped 1,000+ companies with SEO, GEO (AI search optimization), social media, video production, and website design, all working together instead of as one-off tactics. Google Premier Partner. All in-house, all U.S.-based team. Average client sees 320%+ ROI after 12 months, and our clients stick around 36 months on average, versus a 5-month industry norm. Based in Idaho Falls, Idaho, with offices in St. George, Utah and Longwood, Florida, serving healthcare practices nationwide. Ready to see what real marketing looks like? Visit arcanemarketing.com.

09/19/2026

Mixed-up business details make 1 practice look like several unreliable ones.

Your name, address, and phone number form the basic identity of each location, marketers call it NAP. Check your website, Google, Bing, Apple, and directories for real conflicts: an old office still listed, hours that disagree, a disconnected number still getting the spotlight.

Message us "NAP" and we'll run a free practice-information audit.

Your website platform can either support your SEO or quietly make it harder.At Arcane Marketing, we’ve tested the altern...
09/19/2026

Your website platform can either support your SEO or quietly make it harder.

At Arcane Marketing, we’ve tested the alternatives and continue to build client websites on WordPress because it gives us the flexibility needed to create high performance, search friendly sites.

• More control over technical SEO
• Flexible site structure and content optimization
• Easier integrations as marketing needs grow
• Greater control over performance and conversions

Popularity alone isn’t the reason. The real question is whether your website platform gives your marketing team the control needed to compete.

Read the full breakdown: https://www.arcanemarketing.com/why-arcane-marketing-chooses-wordpress-for-high-performance-seo-websites/

Want to know what we look for in an SEO-ready website? Comment or DM **WORDPRESS**.

09/19/2026

Part 3 of 3 in our marketing reporting series. You don't need to become a marketing expert. You need about 20 minutes a month, just enough to catch a bad answer.

Watch 1 competitor's video in your market. Read your own report line by line, out loud. Ask an AI tool to explain 1 term you've never actually understood. That's the whole habit.

The gap between businesses winning online and businesses falling behind is growing fast. Catching up later costs a lot more.

Message us "REPORT" for a free Core 4 audit.

09/18/2026

Part 3 of our PPC keyword tools series. Tool 3 lives right in your browser while you search: Keywords Everywhere, a Chrome extension.

Install it, pin it, buy a small pay-as-you-go credit pack. Now Google your seed term normally and a sidebar panel shows real-time volume and CPC for related terms you'd never have thought to search.

Message us "KEYWORDS" for a free PPC keyword audit.

Your marketing report can look “good” every month while your actual search visibility and patient growth stay flat.That’...
09/18/2026

Your marketing report can look “good” every month while your actual search visibility and patient growth stay flat.

That’s one of the biggest problems with package marketing. A one-size-fits-all approach often means:
• The same generic pages used across practices
• The same keyword strategy regardless of your market
• Reports focused on activity instead of meaningful growth

Your practice has different competitors, patients, services, and opportunities. Your search strategy should reflect that.

See what package marketing looks like, why it can hold back search performance, and what to look for instead.

Read the full breakdown: https://www.arcanemarketing.com/what-is-package-marketing-why-it-is-hurting-search-results/

Comment or DM PACKAGE if you want to know what to look for in your current strategy.

09/18/2026

Part 2 of our marketing reporting series. Stop measuring clicks and impressions. Start measuring the 1 number that actually pays your bills.

For a healthcare practice, that number is booked appointments. Ask for it specifically, every single month. Judging your marketing by impressions alone is like judging a restaurant by how many people walked past the window. Nobody eats a window.

Message us "APPOINTMENTS" for a free Core 4 audit.

09/17/2026

Part 2 of our PPC keyword tools series. Tool 2 costs money, but it's worth every dollar: Ahrefs, specifically Keywords Explorer.

The insider part: don't just look at search volume, look at the clicks metric. AI Overviews are eating a chunk of searches that never get clicked, so clicks tell you the truth. Check the CPC column too, it's more current than Google's own estimate.

Message us "KEYWORDS" for a free PPC keyword audit.

Most pediatric SEO doesn’t fail because of Google. It fails because there isn’t enough authority for SEO to amplify.One ...
09/17/2026

Most pediatric SEO doesn’t fail because of Google. It fails because there isn’t enough authority for SEO to amplify.

One pediatric practice went from under 50 monthly Google Business Profile visitors to roughly 135 new patients per month after strengthening its off-site presence.

Before spending more on SEO, look at:
• Is your practice consistently mentioned across trusted websites?
• Are your local listings accurate and complete?
• Does Google have enough evidence to trust your practice and location?

SEO works better when the foundation is already strong. See what made the difference and what your practice may be missing.

Read the full breakdown: https://www.arcanemarketing.com/why-most-pediatric-seo-efforts-dont-generate-patients/

DM or comment PEDSEO if you want to learn more.

09/16/2026

The tool most agencies pretend is some big secret is Google Keyword Planner, and it's free.

Log into Google Ads, click the wrench icon, go to Planning, then Keyword Planner. Google gives you 3 columns that matter: search volume, competition, and bid range. The bid range is the real prize, it tells you what you'd pay before you spend a dollar on a click.

Message us "KEYWORDS" for a free PPC keyword audit.

🎥 Out of video ideas? Stop chasing new ideas. Build a repeatable system instead.Start with these 4 formats:1️⃣ Answer a ...
09/16/2026

🎥 Out of video ideas? Stop chasing new ideas. Build a repeatable system instead.

Start with these 4 formats:
1️⃣ Answer a real FAQ
2️⃣ Take people from problem → solution
3️⃣ Teach ONE useful thing
4️⃣ Tell a real story

Pick one topic and run it through all four. You’ve just turned one idea into multiple pieces of useful content without staring at a blank content calendar.

Read the full guide and see how to put these formats into action:
https://www.arcanemarketing.com/video-marketing-ideas-content-formats/

Or watch the video:
https://www.youtube.com/watch?v=0Dxz2XYXlBs

Which format are you using the least right now? Comment 4FORMATS and we’ll point you in the right direction.

Address

3919 E 49th S
Idaho Falls, ID
83406

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+12089385988

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