Ess Factor Solutions

Ess Factor Solutions DIY marketing is hard!™ We specialize in crafting impactful marketing strategies that convey your unique story.

With over two decades of expertise, providing solutions designed to boost your business. Shauna’s creative path began over 25 years ago at a corporate financial institution on a team with other writers and designers. Later, adding duties such as photography, web design, and content writing, a surprise layoff brought even more opportunity. Going on to earn a Bachelor’s degree from UMKC is one of he

r first major professional accomplishments, and starting her business, Ess Factor Solutions, is the second. Shauna has a passion for serving local and national nonprofit organizations by writing a blog called Volunteering From A to Z, helping rebuild after Katrina, and serving on several marketing and communications committees. Little-known facts: the obscure, mysterious album on her mobile phone gallery mainly consists of coffee shop interiors. And is pleased to have several stamps on her passport.

Natural Growth vs. Painful Growth❌ Painful Growth phase: Forcing results through sheer willpower. Raise your hand if th...
02/14/2026

Natural Growth vs. Painful Growth

❌ Painful Growth phase: Forcing results through sheer willpower. Raise your hand if this sounds familiar?

🌋 Natural Growth happens when you channel the energy and start using a proven framework.

In Lesson #1 of the upcoming Marketing Masterclass, I'll move you from "painful" to "natural" by:

-Simplifying your strategy
-Aligning your messaging with your target audience
-Providing a toolkit for DIYing your growth

Your "To-Do" list just got simpler. (See image ☝️)

Let's talk about the tools that will get you going in the right direction. Link in bio to secure your spot and choose the natural path. This class is FREE and open to the public. Replay will be available.




🔦 Shedding light on nerve: Being a "nice" business owner is easy. Being a brave one is where the magic happens.My journe...
02/11/2026

🔦 Shedding light on nerve: Being a "nice" business owner is easy. Being a brave one is where the magic happens.

My journey has been a series of nerve tests:

❇️ The Degree: Balancing a classroom with the demands of single parenthood.

❇️ The Launch: Transitioning from a dream to a legal entity as Ess Factor Solutions.

❇️ The Daily Grind: Admitting that some days, the passion is there but the nerve is thin.

If you’re struggling to find your voice in your marketing, remember: You are the owner of your story. When you have the nerve to be original, you stop selling and start building trust.

[image description: "It’s not enough to be nice in life. You’ve got to have nerve. by Georgia O’Keeffe"]



⚫ DIY Marketing Myth #2: An Updated Website Isn't That NecessaryYour website is to online what a front door is to a sto...
02/08/2026

⚫ DIY Marketing Myth #2: An Updated Website Isn't That Necessary

Your website is to online what a front door is to a storefront. In a world where "googling" has become a verb, your site is often the very first greeting a customer receives upon entering. If that storefront has mismatched decor, empty, or looks like it belongs in 1976, you’re unintentionally telling potential customers that your business might be behind the times. A dated site doesn't just look old; it erodes the trust you’ve worked so hard to build. 🛠️

A truly helpful website does the heavy lifting for you. It should be mobile-optimized, where most consumers start their search, and provide answers to the questions your customers are actually asking. Does your website answer these basic questions:

➡️ How do I contact you?
➡️ What exactly do you sell?
➡️ And how much does it cost?

When these details are missing or buried under a confusing layout, you aren't just losing a click; you’re handing that customer directly to a competitor who made the information easier to find. 💯

Ultimately, investing in a modern, user-friendly website isn't about chasing trends, it's about making it effortless for the customer. By making it easy for people to find, trust, and buy from you, you turn your online presence from a "necessary evil" into a powerful tool that drives growth and engagement while you focus on running the actual business.

Don't let a 2012 layout ghost your 2026 leads. DIYing a website is hard!

If you’re not sure where your site is leaking customers, I can help. DM me 'AUDIT' and let’s give your digital storefront the curb appeal it deserves. 💻

*For more marketing tips, see Marketing Myth #1 in a previous post.*

Doing your own marketing? If the answer is yes, you might just be standing in the way of your own growth. There's a seat...
02/04/2026

Doing your own marketing? If the answer is yes, you might just be standing in the way of your own growth.

There's a seat with your name on it. Business owners and group leaders just like you will be attending this 🆓 class where you'll take away some expert marketing tips to help make your DIY marketing easier. We'll get under the hood of your marketing strategy to get your business going on the right path.

After attending this class located at the Ennovation Center, your toolkit will include:

✨ Success Checklist
✨ One-Liner Worksheet
✨ More

Be sure to pre-register so that we'll know to save your seat. Link to register:https://www.facebook.com/share/1E7t1F643W/

For one powerful hour on Tuesday, February 17, 2026. The fun begins at 7 p.m., See you soon!



Let’s be real: running a business is a full-time job. Trying to be a professional photographer, web designer, and social...
01/27/2026

Let’s be real: running a business is a full-time job. Trying to be a professional photographer, web designer, and social media guru on top of that? That’s about four more full-time jobs.

At Ess Factor Solutions, we step in so you can step back into what you actually love doing. Whether you need a website that doesn't just look pretty but actually works, or original photography that captures your "truth," we’ve got the toolkit to help you build a legacy.

Stop the vicious DIY cycle and let's find your magic ingredient together. ☕️ Coffee is on us—message for a free cup and let's chat!

➡️ YOU'RE INVITED! ⬅️REGISTER HERE: https://ennovationcenter.com/events/DIY marketing is hard! It can be challenging to ...
01/16/2026

➡️ YOU'RE INVITED! ⬅️

REGISTER HERE: https://ennovationcenter.com/events/

DIY marketing is hard! It can be challenging to navigate alone. Growing a business is incredibly rewarding when you have the right support. One of the primary goals of this series is to encourage and uplift you on your path to success.

To help you stay focused on your passions and big-picture goals, I am providing a Marketing Toolkit to guide you every step of the way. 🛣️

Let’s team up to make your marketing journey a piece of cake. This series is planned for every quarter throughout 2026, and you are invited to join us for all four! While the full series offers a complete roadmap, each class is designed to be a stand-alone opportunity for growth.

Here is a peek into our first two lessons:

🌟 Lesson 1: Unlock Online Success: Your First Steps 🌟 Lesson 2: The Growth Engine: Effortlessly Building Your Customer Base

All classes are FREE to attend.

With over 20 years of marketing experience, I am thrilled to share helpful marketing tactics with you! 2026 is the year to see your business vision come to life. Building a legacy is a beautiful journey, and having a clear roadmap makes every step worthwhile. ✨

Our first session kicks off on February 17th at the Ennovation Center. We’ll focus on the most uplifting tool in your kit: Clarity. Find out how manageable marketing can be when you have a clear plan. Whether you are a new entrepreneur or a seasoned business owner, there is a seat at the table for you to learn, grow, and thrive!

How to join us: Reserve your seat today by going Event tab, heading to my website, or sending me a message for more info.

If you’d love to join us but are unable to make it in person, reach out ot me! I’m exploring ways to bring this experience to everyone. 🌟

01/01/2026

✨️ The glimmer of a new year is ahead of us, full of promise. Let's start off 2026 with a positive outlook.

🗓COMING SOON!What is your biggest marketing time waster?Building a business comes with so many challenges. As a business...
12/27/2025

🗓COMING SOON!

What is your biggest marketing time waster?

Building a business comes with so many challenges. As a business owner, your time is valuable. You also know that marketing your business will gain customers, whether your business is best built through digital platforms, face-to-face, or advertising. 🗣

DIY marketing is hard! 😒As a marketing expert with over 20 years in the field, I sympathize with you. You are invited to attend my FREE class, Marketing Made Easy: The D.I.Y. Toolkit for Boosting Business. Where you will gain practical advice on turning your business into a lead-generating machine.

If you're ready to stop wasting your valuable time and money and start seeing real results, take a moment to add this worthwhile opportunity to your calendar!

SAVE THE DATE ➡ FEBRUARY 17, 2026. In partnership with the Ennovation Center, this will be an in-person AND virtual opportunity.

Who this class is for:
✳️ Small businesses
✳️ New businesses
✳️ Confused businesses
✳️ Anyone

This is your sign to start investing in your business marketing in 2026.

Stay tuned for information! 👀

✨ Ess Factor Solutions: Small Business Superstar Nominee! ✨Wow! Ess Factor Solutions has been nominated as a Small Busin...
12/03/2025

✨ Ess Factor Solutions: Small Business Superstar Nominee! ✨

Wow! Ess Factor Solutions has been nominated as a Small Business Superstar! 🤩

I am genuinely humbled and absolutely delighted by this wonderful surprise.

After a year packed with its share of thrills and spills, a glow-up like this feels perfectly timed. I see this nomination as an amazing chance for Ess Factor Solutions to refresh, radiate, and shine even brighter for everyone!

🙏 Thank you so much for this incredible honor!





👇Which one of these scenarios do you recognize as causing you misery? • You have a great product, but nobody knows about...
11/06/2025

👇Which one of these scenarios do you recognize as causing you misery?

• You have a great product, but nobody knows about it.
• You've worked at branding your business, but having trouble getting the *right* leads.
• Customers don't seem very loyal anymore.
• Marketing efforts have yet to touch the bottom line.
• It's so hard to get ahead of the competition.

You're trying to handle your business while navigating the constant challenges in marketing. 😵‍💫

DIYing your marketing is hard!

It's exhausting dealing with the pain from mis-marketing. The issues mentioned above can be solved! Ess Factor will customize solutions based on your needs. Having a marketing expert in your corner will provide relief.

☸️ We're here to help at every turn—from developing a clear strategy and identifying your ideal audience to setting impactful marketing goals and measuring success. Consider us your partner, spilling out the essential solutions that drive real growth.

[post image: green mug with colorful streamers spilling out]

DIY marketing can feel incredibly demanding, like endless effort and little to show. Similarly, like a sandpiper searchi...
10/12/2025

DIY marketing can feel incredibly demanding, like endless effort and little to show. Similarly, like a sandpiper searching for the perfect tide to reveal its hidden meal. 🔎

The marketing landscape can be bewildering and futile. The good news is that there are marketing experts to guide you to solutions meant to boost your business. Ess Factor will help you navigate the complexities of landing the perfect client, narrating your story, and ensuring your marketing efforts aren't a lonely walk on the beach.🚶🏽‍♀️

We get it. Marketing is hard. 😵‍💫 Let's team up so that you can spend more time on the things you enjoy.

[post image: sandpiper with its beak in the sand at the edge of the surf]

10/09/2025

Recently, I was asked about my business and the ideology behind it's existence.

I have over 20 years of marketing communications experience. 🪄

A common question crops up about the services that Ess Factor Solutions provides. 💫 The answer is that my business is set up to provide customized support to any type and size of business. This includes individual, on-demand, and combination bundles based on the goals and requirements of each client.

🌟 Ess Factor operates on the fundamental principle of sharing accumulated knowledge and experience. My business model is structured to offer rates that align with a client's budget.

I am ready to partner with you to boost your business(es)! Let's grab coffee/tea/smoothie to chat about how I can help you convey your philosophy.

[Image: a wooden desk with computer screen, camera, notebook, mouse, mousepad and lamp in front of a window with the words graphic design, web design, content writing, photography]

Address

201 N Forest Ave, Ste 120
Independence, MO
64050

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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