06/05/2026
Some behind the scenes from one of our favorite recent projects. 🪩
We've had a lot of fun helping bring Project Response Studio 54 Annual Gala to life this year. From graphics and promotional materials to videos and event marketing, this campaign has inspired us creatively from the start.
When it came time to create a promotional video, we knew it had to be epic.
What started as a simple concept quickly turned into one of the most creatively ambitious projects we've tackled. Every character, prop, scene, and detail was created by hand. We even mixed our own music for the final videos.
We joked in the office that this project was our team's diss track to AI. Not because we're against technology, but because some ideas deserve creativity, collaboration, problem solving, and a human touch.
More importantly, this campaign supports something much bigger than a gala.
Project Response provides HIV testing, prevention, medical care, outreach, and support services throughout our community. The Annual Gala helps raise funds that make those programs possible and help expand access to care for those who need it most.
This project challenged us creatively, brought our team together, and reminded us why we love what we do. We care deeply about our clients, their missions, and their success, and sometimes that means fully committing to an idea that sounds a little crazy when it's first pitched.
Tickets for Project Response's Studio 54 Annual Gala are available now. Guests can enjoy a night of entertainment, fundraising, and disco while supporting an organization that makes a meaningful impact in our community.
Get your tickets before they're gone. ✨ https://projectresponse.org/studio-54-gala/